To blog or not to blog?

by Tolovaj

Everybody is blogging or at least intends to. What are best blogging services? Why do you need a blog?

Blogging can be of great help in many ways. When we write articles we almost always end up with some unused material and we can make interesting blog posts of it.

We can also use blogging to present our business from different, maybe more personal angle. Of course blog can be great source of additional traffic to our main site, but with proper linking it can help us to get more direct traffic from so called organic search.

There are many free blogging services out there and it is hard to choose which one can be best for our needs. So here is my Top 10 list of free blogging services I use with their pros and cons!

(Image credit: Clker.com, PD licence)

1. Blogger (or Blogspot)

blogger.com

Blogger is one of two biggest blogging services in the world. It is owned by Google, so we can expect it is pretty search friendly but my experience is different. With click on the yellow colored link you can check the look of my first blog.

Source: Wikipedia.org, PD licence

It is called Pravljice za otroke (Fairy Tales for Children).

This blog is an addition to my site dedicated to fairy tales. I decided to translate some fairy tales which people look for but could not find them in my language (Slovene). It is slow process because I don't only translate fairy tails but also provide their background and hidden meanings to readers.

This blog had near to zero visits in first months due lack of my experience but now it gets near one hundred visits a day and from time to time I also get a visitor to my e-store from one of the posts.

It also helped me to rank my e-store higher in organic search rankings. At the moment I write two blogs (both dedicated to fairy tales) on this platform and have another one (on writing in general) 'on hold'.

Blogger is in my opinion service which can suit just anybody.

2. Wordpress

wordpress.com or wordpress.org?

My gravatarWordpress is second of two biggest blogging platforms. There are actually two kinds of wordpress, but I will stay at wordpress.com which is free and it has great support (it is way better than at blogger's).

Here is my blog Slikanice in knjige za otroke (Picture books and books for kids).

This blog is talking about books for children I read. For every one I provide short explanation why I think book is good or not. I don't care if book is new or old, but it has to be available in Slovenia. My main goal is to develop some critical thinking among parents who are having hard times to find good books from large offer on the shelves.

Wordpress is more SEO friendly than blogger and I got traffic from very beginning. At the moment numbers are around one hundred visitors a day and most of them come from long tails.

Its build in statistics is similar to blogger's, so if you think which of this two services is better, I can say there is no big difference but my choice would be wordpress. I write two blogs on wordpress.com and couple of others on wordpress platforms.

3. Blog

blog.com

The name tells all. It is an old service with a lot of users and I have chosen it for my first blog written in English. Of course it talks about fairy tales:)

Blog.com is working on wordpress' platform, is easy to use and suppose to be SEO friendly. Well, actually it is PD illustration of Snow Whitenot as nearly as good as wordpress.com or blogger.com. It is slower and there are days when my blog is unavailable because the site is down or something else is wrong.

It took me more than three months to get it indexed, but now search engines finally recognize it as an authority on some not so popular keywords and on good days i have five to ten visits. Looking at huge number of similar blogs this is actually not so bad result but i know there is a lot of work in front of me.

A lot of work? All right, more promotion than work. I am sure it would be easier if I have set this blog on other service, like blogger or wordpress, but now I am where Iam and i will use it as best I can.

So if you think about blog.com, think of it as an addition for diversity of your traffic, not your main blog. It doesn't have build in statistics, but you can easily set Google Analytics on it.

4. Posterous

posterous.com

This free blogging service is gaining on popularity in last years and it was recently acquired by Twitter. I decided to use it as an experiment because it has some advanced functions for future oriented bloggers and it doesn't have limitations in terms of space.

PD illustration by Randolph Caldecott

It was perfect for my idea of on-line exhibition of public domain illustrations from children's picture books.

Here are some cute Pictures from Fairy Tales.

I decided to choose only one illustraton for every illustrator and minimum of info.

This tactics proved to be bad. After six months Google still haven't indexed it. I suppose lack of text is major problem of this blog. Otherwise it has traffic, likes, twitts, followers and so on, but all come from inside Posterous community. When I am not active, this blog is dead.

It is nice community, I have met some interesting people with artistic aspirations but my main goal is to get traffic from major search engines and for that I will probably have to add some additional text.

Posterous has interesting concept because it is integrated with social platforms and other blogging services, so I can reccomend it to people who wants to reach different audience on different platforms at the same time.

5. Tumblr

tumblr.com

This is relatively new free blogging service. Because of its lively community and reblogging culture it was for some time very popular among so called SEO experts.

With reblogging blog with decent PageRank you could get a lot of quality backlinks in no time, but too many people have abused that and I think reblogging is now set on nofollow.

Tumblr banned me!I have set a blog on Tumblr about one year ago but I was banned after two weeks on accusation of keyword marketing. Their spamming filters apparently measure keyword density inside posts and my blog (it was about my Squidoo journey) had too many 'Squidoo' strings by their standards.

No hard feelings from me, although their decision seems a bit too paranoid from my point of view. Well, it is their platform and I have all the backups if I decide to put my content somewhere else.

In those two weeks I have already noticed Tumblr is more about fun than business or something similarly serious, it has very young community who can hardly write a sentence (or even user name) without the F word and frankly I don't think this can be my audience.

In my opinion Tumblr is worth a try if you know exactly what are you aiming for.

(Image credit: Openclipart.org, PD licence)

Have you ever been banned from blog, forum or other similar service on the web?

6. Siol.net

Go local to reach locals!

We have three or four free popular blogging services in Slovenia. Of course there is more, but others are almost without community or full of spammers or set for some private black hat SEO business.

So I decided to try one of the oldest and with a lot of members who post blogs because they like to post blogs, not because they want to sell something. Decision was easy because it uses wordpress platform, so I have been already familiar with its use.

Source: Clker.comThis blog is called Pisanje besedil (Article writing) and it deals with problems I encountered when I switched from off- to on-line article writing.

As off- line writer I didn't have to worry about keywords, backlinks, tags, subtitles, alt-tags and similar stuff and I believe I am not the only one who can use the information I picked by the way.

So I shared some of my knowledge, invested couple of evenings to visit other blogs on the same site, to get some initial traffic and now this blog is positioned in spot number four for its main keyword. And I didn't even aim for this keyword!

Nice side effect from that blog is improvement of some positions for some of my pages linked from that blog in local search engine najdi.si (only competitor to google.si in Slovenia), because najdi.si and siol.net have the same owner.

If you are not from Slovenia this blogging service is of no use for you, but if you want to reach folk from your country which is not USA, think about blogging platform from your country. I bet there are great services for bloggers from Argentina to Island, from Japan to Netherlands.

Local based blog can really add some value!

7. Redgage

redgage.com

This site is not a typical blogging platform, but blogging is only one of options to spend some time there. I discovered Redgage when I was looking for options to support my Squidoo lenses and Redgage gave me some easy backlinks for a nice start.

Source: Clker.comBecause Redgage is a big community in some ways similar to Facebook, it can be nice source of additional traffic. After all, serious writer can not depend only on Google, right?

This is my profile, but I have not started a blog yet. Maybe I will in a near future. If I will, this will be only a support blog with really short posts (about one hundred words) aiming to direct visitors to my other blogs or sites.

8. Youtube

youtube.com

YouTube is not only a video service, millions of users are using it for videoblogging or vblogging too. You are welcome to check my channel with couple of my fairy tales. My videos are made from dramatized audio versions of fairy tales, illustrations from picture books and some additional video effects.

Although I am not very active on YouTube at the moment it can be nice source of additional traffic. It can be also great alternative to major search engines because millions and millions of users spend most of their time on YouTube, so good positions on Google (it owns YouTube anyway), Bing or Yahoo are of no use for them.

9. Facebook

facebook.com

We all know how powerful is FaceBook, but I noticed most of people dealing with promotion of their sites (that includes me) don't use it enough and when we use it, we don't do that properly.

Our company, for instance, have almost seven hundred friends on company profile (more than 90 percent asked for friendship us not vice versa) and some of them are very active. This means some easy traffic after publishing new pages if I share them at right time in enough attractive way. Right after publishing my long long long post about Sneguljcica (Snow White), I got 38 visitors in less than one hour and now search engines already send me traffic from organic searches.

Source: Clker.com

Imagine what could I do, if I have ten times as much friends and if I offer couple of prizes (I publish books, so choice is obvious) for everybody who press LIKE button. I bet first half on page one can be done in less than one day! Hmmm, I have to invest some additional time in this in the future.

So FaceBook can be great tool to help you rank in search engines and it can bring you direct traffic too. Many people use it as a blog and if you don't exaggerate with promotion, just go for it!

10. Twitter

twitter.com

I have to admit this is my weakest point. Half a year ago I have had guest blogger on my blog on wordpress. Because he is sort of celebrity with a lot of followers and stream from his twitter account is featured in local blogosphere, I had a chance to see tremendous power of one single twit.

Source: Clker.com

My guest brought me additional 150 visitors in less than one day with his 'tweet' and I know I have to incorporate Twitter as most popular microblogging site into my online presence.

At the moment I have only four followers (after this post number increased to five, bravo me!) on Twitter, but to make some use of it, number should be at least hundred times bigger.

What do you say?

Will you follow me on Twitter?

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Tolovaj, on 06/08/2012
 
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What is your favorite blogging service?


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Tolovaj 5 days ago

I use Wordpress and Blogger at about 4 : 1 ratio. They can both do the job, but I would be much happier with a third major player in the field. Posterous died before its prime and Tumblr doesn't look like a real contender at the moment.

CherylsArt 6 days ago

Thanks for sharing your experience and info. My blogging choice is Blogger.

Tolovaj on 01/22/2013

Thanks, I'll make a list of recommendations and send it to you, for starter and for all who would like to know more about fairy tales, there are at least two authors who should be considered: Maria Tatar (she is blogging too) and Jack Zipes (I am not sure about his on-line presence). Both are great authors and both know a lot about the subject.

Mira on 01/21/2013

Well, I wish you all the best. You're in a great line of work with your fairy tales and I hope you will continue to be able to devote time to this. Which reminds me: I wanted to buy a volume of fairy tales that came with a newspaper yesterday. I hope I can still find it. They're publishing again a whole number of fairy tales volumes -- and they contain great stuff from minor Romanian writers as well who collected them around the country. We all grew up on those fairy tales so I'm looking forward to buying a complete collection now. :D I also plan to study fairy tales. I know of one huge book in English on European fairy tales, but last time I looked it wasn't available for sale. Then there's someone linking fairy tales with Jungian psychology. You probably know all this. If you could PM to recommend me some titles in English, that would be great.

Tolovaj on 01/19/2013

@Mira Thanks for your concern. Yes, Youtube is worth considering, I also got some results with Vimeo. Both are useless for backlinks but can bring direct traffic and traffic is always good.
These blogs are not all blogs or blogging platforms I use. I have seven active blogs on Wordpress only at the moment and only two of them are in Slovene language. I slowly build my reputation in English because our market is small and - thanks for noticing - I maybe have potential in English too. Unfortunately this is not my native language so it is very hard to express myself in English and my progress is much slower than I wish.
About Blog and Tumblr - yes, both platforms have more cons than pros in my opinion. But it's good to know there are not only two players in the field and my blog on Blog is not doing so bad (traffic is up more than 50 percent in last three months) although it was down for few days.
I didn't forget on Reddit, I am just not familiar with it. I heard good things about this service but with all content I am trying to write at the moment I just don't have the time to give it a go. Same is with Twitter. Some people use it with great success but I hardly log in ever... (And 140 characters is somehow too limited for me;))

Tolovaj on 01/19/2013

@Mladen - I agree Blogger and Wordpress have both their pros and cons. I also agree blogs are great for experimenting. My latest observation about Wordpress is not the same as yours. I managed to get very decent traffic with blog based purely on images. I think we have to be open to different things and never start learning. SEO is experimental science with elements of art and - sometimes - black magic:)

Mira on 01/19/2013

Well, this is funny. I read your article again and my main note to myself was YouTube -- again. BUT I also noted your thoughts on tumblr, which I had been considering -- not anymore. I also took a look at your blogs this time, and I think it's too bad that you keep the one in English on that platform that doesn't bring you nearly the numbers of visitors that you could have with Wordpress, for instance. (By the way, I loved this: "One day you will be old enough to start reading fairy tales again.") I got started on Wordpress.com in December and find it's really easy to post there (not time-consuming at all), and the way it's set up, I get visitors easily. True, there DO seem to be some glitches now and then, when the post doesn't get indexed under Topics at all, but most of the times it does. Twitter should also be a good tool. You forgot Reddit, which seems to be the new Twitter.

It was a great article, though. But I have to stress this point: I realize you're aiming to position yourself well on the Slovenian market and to sell your books there but with your knowledge of fairy tales you could build a great resource on the Web. You could build a Web site, not a blog, and make money with AdSense and Amazon books related to fairy tales. Now, I shouldn't be the one to talk about it, since my own niche site wasn't very successful when I worked on my site, but there is a market for fairy tales, and you could look at the latest books and do reviews, and so on. You could also link to some of your would-be great competitors and have them link back to you. Well, you know best :)

Mladen on 01/19/2013

Great article, Tolovaj. I am using Blogger to write 3 blogs so far. First two were just experimental blogs: I was working on SEO improvement, and similar things.
But with the newest blog there, I have noticed blogger platform is great for blogs with lots of pictures.

Wordpress is better for traffic in text-rich blogs, but blogger is better in ranking images.
And you HAVE TO KNOW basics of HTML if you want to see results. I use it a lot to improve SEO and to make the design more appealing.

Worldpress is better because there you have lots of widgets which do things for you. On Blogger you have to use HTML for most of the "extras". But I guess this way you can express yourself in the better way on Google's blogging platform.

Tolovaj on 08/29/2012

Thanks, Pinkchic18, for your comment. Yes, It is worth checking especially blogging services physically located near the page you are promoting. If you, for example want to promote article, coming from server in USA, aiming at USA readers, blogging service with servers in USA it the best.

Pinkchic18 on 08/29/2012

I've heard of only half of these. I'll have to look into the others! Nice article!




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