Buy Backlinks - A Scalable Approach to Organic SEO

SEO is commonly referred to as a "free" method to obtaining traffic. While it is certainly one of the cheaper ways to drive traffic, it is certainly not free. You need the knowledge of where to place links, the time, and usually the capital to execute a solid strategy (even if you build them yourself).

For many, it's difficult to wear too many hats. In fact, it's not even suggested you attempt to do so, since delegation and streamlining processes is more efficient than one person doing it all. This is why many seo companies and website owners opt to use a service such as http://backlinksvault.com where they can remain hands free and focus on other aspects of their business.

You need to ask yourself a couple questions before delving into buying backlinks.

1) Do you understand the principle idea behind link building

2) Do you have the time to place the links yourself, or is your time better spent elsewhere

3) Will your ROI justify the purchase of backlinks

All links are not the same. Some are more valuable than others. It's important to know which links are more likely to stand the test of time, than a fly by night set of links which may all but disappear in the next 6-12 months.

Permanent links vs Rented links:

Nothing in this lifetime is "permanent", but they will most certainly outlast anything which is rented. An example of a rented link is one where you pay for a text or banner ad space for a predetermined amount of time. Usually in intervals of a month, 3 months, 6 or a year. This is akin to day trading stocks and is only for the seasoned professional. If your ROI (return on investment) is strong, than rented links could be a huge win, but if margins are tight, rented links might not be the best option.

A more permanent link would be one from sources such as web 2.0s (Wizzley included), where quality sites exist and are here for the long haul. Forum threads, article posts, blog posts, some blog comments, and others are good examples of backlinks with a bit more longevity than others.

For many webmasters they know where to place the links, but don't have time to register to the plethorea of websites available. Even more daunting is creating compelling unique content to use as the medium to which the links can be added (hard to have a link from an article directory without an article; same is true of blog posts for blogs, forum discussions, etc). The only real way to avoid having to buy content for your backlinks is to buy header, footer, and blogroll backlinks.

These have fallen in popularity in recent years because search engines are now valuing contextual links more highly since they are within the existing content, and not merely floating above, below, or to the side of the intended material for your readership.

You either need to find a good writer to outsource to, or utilize an agency that has quality writers on staff to handle your content link building strategy.

There are also some services and software programs that enable you to create backlinks without having to manage content creation or manual link placements such as http://backlinksindexer.comwhere you can build bulk backlinks on autopilot which is a great way to free up time and energy on other more important tasks.

Now that you understand the link building process is not "free", you must set a budget, short term/long term goals, a budget and which provider or services you will utilize.

Budget is simple, yet many people over complicate it. If you sell a physical product and you make X, or XX, or XXX per sale in profit than you know you can spend X - cost of customer aquisition = true profit. So now your widget store where you typically make $50 per sale has more wiggle room, but needs to factor in additional marketing costs in the digital world. Affiliates are a great way to drive more sales to your business as well.

For some, they rely on adsense, or other advertising models because they provide information and not a physical product (or ebook). This then becomes a bit more difficult to gauge because it's not always cut and dry, but understanding the keywords you are targetting, their volume and average Cost Per Click will give you a better understanding of how much you can invest before it starts to not make business sense.

Track everything with ranking checker software such as RankTracker to ensure the money you are spending on backlinks, content, and software is actually improving your organic SEO rankings in the search engines (mainly Google).

Once you figure out some basic economics, your goals, and start seeing some results, just scale what you are doing and multiply your efforts as the great Og Mandino taught so eloquently. Best of luck fellow webmasters, but don't rely on chance or circumstances - do your due diligence and win online!