Dropshipping is a supply chain management technique for retailers, most commonly used by online "etailers". The marketplace seller does not physically stock the goods, but fills orders as they come in to ship directly from the wholesale manufacturer. Finding quality dropshippers can be the difference between success and failure for an small online retailer.
What are the Advantages?
One of the obvious advantages to dropshipping is that there are relatively low barriers to entry as a business. Because the retailer does not have to physically stock inventory, significant startup capital is not needed. Similarly, the wholesale company takes care of the packaging and shipping, meaning that the logistics only consists of the retailer entering their customers shipping information and paying for the order.
What are the Disadvantages?
The disadvantages are the flipside of the advantages. Because the retailer does not have physical control over the inventory or the logistics, alot depends on having a quality wholesaler at the source. While there are many reputable wholesalers, wholesaler distributers, and paid wholesale directories, there are also scams. The more distributers between you - the retailer - and the original manufacturer the less profitable margins tend to be.


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