When anyone thinks of the array of merchandise associated with any major royal event, they focus first on the mugs. It's practically the standard by which everything else is held. As a British woman, it's a mug that I have packed away in my kitchen cupboard!
What could be more British than a nice cup of tea? That probably explains the popularity of cups and other ceramics above all other Diamond Jubilee items.
Naturally, these range right across the spectrum in quality. The best companies are Wedgwood or the other Staffordshire based kilns. There is a whole area up there called the Potteries for good, historic reason!
However, Royal Worcester is also a well-respected brand. Their porcelain often turns up in antique auctions, with a local museum showing examples from the 18th century.
The Spode Blue Room Diamond Jubilee Queen Elizabeth II Mug has been made in a limited edition of 5000. These are the kind of details that you need to watch out for, when deciding what to purchase for future profit. The number one reason why some merchandise doesn't make the grade is because they were mass produced at the time.
Every British house is liable to end up with at least one mug during the Diamond Jubilee year of 2012. Patriotic frenzy will be further stoked by the coming of the London Olympics, so it'll all mix together.
Now, more tea?