There are definitely a number of people on both sides of the argument. i.e. that feel Squidoo is a scam and then those that feel Squidoo is a legit opportunity for writers. To help you decide I will take a close look at how Squidoo works, then I will compare that to another revenue sharing site (that you may well find is better for your needs). When I am done I will share some of the secrets, to online publishing success, tricks I have learned through trial and error.
In this article I will answer the question: Is Squidoo a scam or are they legit? Don't waste your time, find out whether Squidoo is right for you.
How Squidoo really works
Squidoo pays their writers via Paypal. If you can't accept Paypal payments in your country don't bother with Squidoo.
Money earned on Squidoo is split 50:50 between the site and it's writers. This is a little greedy, most similar site pay writers 60%. Revenue can be divided into affiliate(mostly Amazon) and pay per click(Google Adsense). You basically get 50% of the affiliate earnings of any of your pages. The Adsense earnings aren't distributed like that. The Adsense earnings mostly go to the top pages on the site.
Think before you act, because your choices have consequences
The problem is you won't be able to create a top page on Squidoo, until you really understand the system. So the beginners make much less, than the experienced writers. This isn't fair in my opinion.
Even if you are experienced with Squidoo, like me, it's nearly impossible to track what is going on with all of your page. If they where scamming, me I wouldn't know.
Ultimately I wouldn't call Squidoo a scam. They are a little greedy and their system is unfriendly to beginners, but they don't cheat their writers. Read on for my take on a better alternative.
Are you happy with your slice of the cake?
Slice of Cake
Let's compare that with Wizzley
With Wizzley you start at 50% of the revenue from your pages, when you get to 50 quality articles they increase it to 55% and once you have 100, you get 60%. It might not seem like much, but say your articles earn $2,000 a month (not uncommon, at all) that means you earn $100 less on Squidoo.
With Wizzley you get paid directly by Adsense and Amazon. They pay monthly via check, outside the USA and by bank transfer inside. This system supports more countries than Paypal. It is also much easier to track your pages and earnings.
One of the major issues I have with Squidoo is that their interface is very dated. It takes me around 10 minutes longer to publish a page on Squidoo. This might not seem like much, but multiply that with a 100 or 200 articles.
Squidoo has a lot of good pages, but they also have a lot of low quality stuff. On the other hand Wizzley works hard to keep standards very high. If you publish on a site with great content the search engines are more likely to consider your content better and send you more traffic. In my experience Google has a love hate relationship with Squidoo. For 6 months they send traffic and then for 6 months they don't. That might however just be my experience.
You'll note that this page is published on Wizzley, that means I don't just recommend Wizzley, I use them myself.
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Top writer tricks
The search engines prefer longer articles. In my experience a 1,000 word page always outperforms 2 x 500 word pages. I cut and paste my articles in Microsoft Word to get an accurate word count.
Page titles should be 4 - 8 words long. Articles with short titles are more easily buried by the competition.
Make sure that the words in your title are used a few times, in the article, but don't overdo it. This lets the search engines know that your title is really what the page is about.
Liven your pages up with other content: use pictures, polls, YouTube videos and Amazon modules to improve the look and value of your pages.
Write well, write often. Until you have written at least 50 articles here, you won't have much of a sense of things.
Initially you shouldn't worry about the next bit, but over time you should try to come to grips with it. Every page you create has competition and potential traffic. If the competition is too high your page will get buried, if too few people are interested in the topic, you won't get enough traffic. What you want to do is to target the sweet spot, where there is enough traffic, but not too much competition. I have included a YouTube video below that tells you how to do this. The gentleman who did the video is a marketer. Compared to him, you are going to be looking for key phrases with less traffic and competition. So where he has competition lower than 50,000 you should look at less than 10,000 and where he has 1,500 searches, 200 would work for you. I recommend staying away from the niche he uses as an example.
There is a lot of good information on this page. You might want to have another look at it later. Why not bookmark it. (CTRL+D) Then use one of those links above to register your own Wizzley writers account. After that, if you look at the top right of this page, there is a heart and a message button. You can use the heart to become my fan and follow what I write, you may use the message button to send me any questions you might have.
Have you put it all together?