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Amazon sales question.

 
2uesday
Posts: 321
Message
on 04/09/2012

I have been puzzling over this for a while now and in the end decided to see if anyone here on Wizzley can help me solve this.

Since starting to write at Wizzley I have seen my stats for Amazon visits improve but am not seeing any resulting sales.  That is not just Wizzley it includes not seeing any from a place that I still have older pages on.

Can anyone tell me if this is likely to be due to something beyond my control; like the time of year, the economy or even the Amazon cookie duration being changed.

Or is it something I am able to influence ? I doubt this as once they land on Amazon, how can I do anything to encourage a sale?

I did notice this drop at  the same time Google changed its privacy policy and wondered if that resulted in people altering the way their computers stored cookies. Or is it Amazon that stores the cookies? 

I am better at coming up with questions, than answering them when it comes to this type of problem.   

JaneG
Posts: 11
Message
on 04/09/2012

I find that I do the best over the last 3 months of any year. While the middle of the year is fairly sluggish.

Of course there are seasonal products. You don't sell many snow boots in summer and nobody is buying swimsuit in the middle of winter.

If you want to improve your conversions, target keywords that people who are closer to the buying decision use. This may be a shameless plug, but also read my article How to Persuade Someone to Buy Something. It's about ways marketers use to convert a larger percentage of their traffic into sales.

In terms of the buying decision: if someone Googles "top 10 hiking boots for women", they have probably decided to buy hiking boots, they just don't know which pair they are going to get. While someone that Googles "best hiking trails in..." isn't planning to buy anything.


TerriRexson
Posts: 175
Message
on 04/09/2012

The time of year has a big impact. But other than that nothing has changed recently. 

The kind of traffic you send to Amazon makes a huge difference. You need to be sending people who are pretty much ready to buy - Amazon is excellent at closing the deal and cross-selling. 

My traffic converts well, I just need more of it!


katiem2
Posts: 1044
Message
on 04/09/2012

Always try to sprinkle a good dose of evergreen wizzes throughout your body of work, you know the types of things people buy year round, like consumable products used on a regular basis.


lakeerieartists
Posts: 769
Message
on 04/09/2012

Time of year is a huge impact as Terri and Katie have said.  If you provide the right traffic to Amazon, they will buy.  You need to provide more traffic during some times of year than others to get the same level of sales, however. 

Obviously, people buy more during the Christmas shopping season than during the weeks leading up to Easter for instance.  However, people do shop for different kinds of things all year round, and if you can find a niche that will fill a need, then you will get sales.

One of my personal goals this year, is to beef up my income during the first half of the year, because the second half of the year is when I get most of my income.  However, I still need to pay rent and eat during the first half of the year.  I have been building niches that are more popular early in the year, or all year round to reach that goal.  Smile


Paula Atwell (aka lakeerieartists) is the owner of an online art gallery, Lake Erie Artists Gallery and a freelance writer
2uesday
Posts: 321
Message
on 04/09/2012

Thank you ladies for responding to this, it makes sense to me now. The part I did not realize is the ready to purchase factor; I think I may be attracting more 'window shopping' types of visitors. 

This is a great site for support from the fellow members here.

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