how about just saying "today" i.e. videos are the big ticket item for marketing today (or lately or now or in a post web 2.0 world (hehe)...
I'm starting to see that actually, I'm slowly stepping my game up, challenging myself at every turn- luckily with all the practice there are lots of turns, I think I'm ready to start cenema stuff, although I'll have to get a new PC as this one doesn't much like intensive editing...
I have learned a great deal about animating the stagnant screen shots when there is a lot of talking and not much movement... Katie you should download the free trial (30 days full working copy) and play with it, that's all I did to learn the skillset... for me I just needed a purpose and an idea of what I wanted to do and I just winged it some effects come out of accidents... ok al nighters suck, I'm off to bed (wait it's the middle of the next day)...sigh...