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Knock-your-socks-off Wizzley pages (not your own)  

This is an article that I found interesting and useful

 
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2uesday
Posts: 321
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on 08/02/2012

http://wizzley.com/google-and-zmot/

Today, I recalled reading this Wizzley page and decided to share it here. 

After reading the latest posts in the forum about writing sales articles; I thought it would make an interesting read to others.

It reinforces a point that I had read about yesterday - on writing for the 'point of sale' reader/buyer.

katiem2
Posts: 1044
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on 08/02/2012

Thanks for sharing 2uesday, I'm off to read it!


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dustytoes
Posts: 1140
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on 08/02/2012

I also found that article to be very interesting and something to check into further.

Thanks for posting it here.


humagaia
Posts: 652
Message
on 08/03/2012

Basically you need to be the article that the buyer is on when they reach the ZMOT (Zero Moment Of Truth). To do that you must be specific about the product; supportive to their choice; informative about the best place to buy; and, forceful in honing in on the sale. Add a buy button and a call to action so the buyer feels that it is time to purchase and not to prevaricate any longer.

They know they want it!

[By you]..They have been told that it is their best choice. They have been given the final information (your research) as to the best place to buy (at the best price; best after sales; best warranty; best .....). They have been given a single click option to go get it. They have been given the call to action ('Buy now in the sale at .....before the price goes up'). What would you do? 

Buy, Buy.


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2uesday
Posts: 321
Message
on 08/03/2012

Thank you humagaia,  I find posts with information like that really useful.

I know that my Amazon pages offer solutions and ideas but it is the call to buy that I struggle with. That is something I need to work on in the future. 

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