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Probably very important, but far too much information for my poor little brain to process while writing a headline.
It's the Luddite in me that refuses to use programs that correct grammar or passive voice, etc. Writing is an organic activity and can't be overridden by digital technology or deep behavioural studies.
Best headline I ever read probably broke all the rules outlined here.
When Ike Turner, serial abuser of his wife Tina, died before her the New York Post ran this headline:

This has given me just the boost I need thank you.
Me too.
Very helpful, thanks. I definitely could work on my titles.
In writing any article, this is the most difficult thing for me to do - come up with a headline. It's tough to come up with an exciting headline when I'm writing about paper products.
I must change my titles 3 or 4 times at least before I settle on something.
This is helpful and I'll keep it in mind.
Headlines are my biggest bug-bears, so this is very useful.
I found this article very useful and employed some of its' suggestions.