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Suggestion RE: Amazon Capsules

 
onetimeuser
Posts: 378
Message
on 04/30/2012

I don't know whether this was a conscious decision or not, but I noticed that the Amazon capsules don't make it clear to readers that the items on a page are from Amazon.

They have to click it to determine that it is an Amazon product link.

I understand the reasoning behind this, I suspect that this to prevent readers from typing Amazon into their browser and searching for the products rather than clicking through.

I've personally found on my own sites that identifying the link as an Amazon one results in MORE clickthroughs and a higher conversion rate.

I'd like to know whether Wizzley has tested the CTR with capsules which identify themselves as Amazon links against those which do not.

On my own sales sites I find that on sites where I clearly mark links (normally using Amazon buttons) I see 50% more clicks than when I don't. 

So all I am really asking is have Wizzley tested my theory at any stage?

If so, what were the findings? If they haven't then I think it would be wise to test. If there is no or very little difference, then what would be the chances of allowing writers the option to identify a capsule as an Amazon one?

The biggest benefit of being an Amazon Associate against using other affiliate schemes is the great deal of trust that buyers have in the company, as well as their familiarity with the checkout process and knowledge that they can buy quickly with their stored card details.

Just throwing that out there anyway. I know that I would be much more likely to click on anything with a price displayed if it were leading to an authority site like Amazon or eBay. 

humagaia
Posts: 652
Message
on 04/30/2012

Ryan - why not test it for yourself and feed the results back to us Amazon associates?

How?

Use the title of the capsule to indicate that it is an Amazon product.

For testing purposes, perhaps do this on one article once it has been established for a couple of weeks or more. 


chefkeem
Admin
Posts: 3394
Message
on 04/30/2012

Good thinking, Ryan.  Smile

If you check the "Buy Now" button in the module editor, it will show up on your page as "View on Amazon".

Some people like to add a call to action like that, others don't. We thought this is a good compromise, which also doesn't come across as "too pushy".


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
katiem2
Posts: 1044
Message
on 04/30/2012

I primarily use the buy now button and feature products on medium to large for the image value, this does include Amazon (view on Amazon) on the button, another primary reason I opt for it.

That would be in Gallery mode


onetimeuser
Posts: 378
Message
on 04/30/2012

 

chefkeem: 30. Apr 2012, 10:25

Good thinking, Ryan.  Smile

If you check the "Buy Now" button in the module editor, it will show up on your page as "View on Amazon".

Some people like to add a call to action like that, others don't. We thought this is a good compromise, which also doesn't come across as "too pushy".

Oh, didn't realize, that is great thanks!

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