I don't know whether this was a conscious decision or not, but I noticed that the Amazon capsules don't make it clear to readers that the items on a page are from Amazon.
They have to click it to determine that it is an Amazon product link.
I understand the reasoning behind this, I suspect that this to prevent readers from typing Amazon into their browser and searching for the products rather than clicking through.
I've personally found on my own sites that identifying the link as an Amazon one results in MORE clickthroughs and a higher conversion rate.
I'd like to know whether Wizzley has tested the CTR with capsules which identify themselves as Amazon links against those which do not.
On my own sales sites I find that on sites where I clearly mark links (normally using Amazon buttons) I see 50% more clicks than when I don't.
So all I am really asking is have Wizzley tested my theory at any stage?
If so, what were the findings? If they haven't then I think it would be wise to test. If there is no or very little difference, then what would be the chances of allowing writers the option to identify a capsule as an Amazon one?
The biggest benefit of being an Amazon Associate against using other affiliate schemes is the great deal of trust that buyers have in the company, as well as their familiarity with the checkout process and knowledge that they can buy quickly with their stored card details.
Just throwing that out there anyway. I know that I would be much more likely to click on anything with a price displayed if it were leading to an authority site like Amazon or eBay.