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Suggestions: Video Capsule + 'Stars'

 
onetimeuser
Posts: 378
Message
on 10/01/2012

Hey,

I'd like to make a couple of suggestions for the future, which relate to the way that Wizze's show up in the SERPS.

The first is in relation to the video capsule, which is currently a 'YouTube' capsule. 

YouTube capsules are great and all that, but embedding videos from certain other sources (including Google Video and Vimeo) will result in a video thumbnail appearing in the 'Video Results' of certain (many) Google searches. 

I know this as I'm currently building a site which embeds documentary films from all over the place, Google treats a Vimeo and Google Video embed as if the video is actually hosted by the streaming site and will index it in the video results as a result (with your Wizzley page title as the video title!). 

The result in some cases is your page of content ranking twice, one in the video results, and once in the organic results. 

I'm still learning a lot about this, as I build my site, but I have already achieved the following on Google with one post:

Result 1:  Wikipedia

Result 2: (Unorganic Google Video listing) - My vid (Vimeo embed) shown next to YouTube (leads viewers to my page).

Result 3: IMDB

Result 4: Post on my site. 

The highest that my post could realistically rank is number 4, because it won't beat Wikipedia and IMDB, and the video slot isn't going to make way, but I can get featured in that video slot. 

Here's an example of a term which gives usual posts or pages NO CHANCE:

pulp fiction trailer

Nobody is going to write a Wizz with the title 'pulp fiction trailer', but they may write a post with the keywords 'apple tv review' in the title....

.... I get three video results in the top 4. 

I'm still playing around a lot with video embeds so still much to learn, but there is a way for Wizzley to potentially show in those results, and it doesn't even have to involve making or hosting your own vids (it can involve simply embedding from the right places).

Another suggestion that I have is for rating stars, to enable either readers to rate a post or product, or the writer to rate a product or post or similar..... 

When I search for 'Apple TV Review' the top result has those rating stars. 

My new site also has user rating, and those stars show up in the SERPS, I tend to find that posts which have rating stars show up higher in the SERPS than those which don't.

 

Those are both things that Wizzley could do to at very least improve their CTR on search engines, but also potentially help catapult themselves UP the SERPS.

As for the writers, I won't be doing this because I'd like to remain anonymous, but I noticed there are very few people claiming authorship of their pages through Google+ 

If any of you haven't already done this, it can potentially really help you move your pages up those SERPS! 

onetimeuser
Posts: 378
Message
on 10/01/2012

Right OK,

It looks like Google IS including YouTube video embeds in Video Search itself, but they aren't given a chance of ranking on Google.com itself in the video results.

I am consistently seeing my embeds from Google Video and Vimeo being featured on the search results themselves.

Just something to consider, if a video happens to be available from somewhere other than YT, it would be well worth users using them if they are provided with that option....

humagaia
Posts: 652
Message
on 10/01/2012

 

ryank: 10/01/2012 - 06:41 AM

As for the writers, I won't be doing this because I'd like to remain anonymous, but I noticed there are very few people claiming authorship of their pages through Google+ 

If any of you haven't already done this, it can potentially really help you move your pages up those SERPS! 

For the future it is probably imperative to have a Google+ account, for you to be active within G+ circles, and to have your articles available within G+ for them to have any chance in the G SERPS. Reason: the buzz is that G will be ranking authors at some time in the near/middle future and to do this they will use much of the info they can glean from G+.


chefkeem
Admin
Posts: 3394
Message
on 10/01/2012

Thanks, Ryan. We'll talk about your points in our upcoming team conference.

To claim authorship of your Wizzley articles, copy/paste the URL of your Google+ profile into the correct field in your Wizzley account settings. Then add a link to your Wizzley profile page in your settings on Google+.


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
onetimeuser
Posts: 378
Message
on 10/01/2012

 

chefkeem: 10/01/2012 - 11:52 AM

Thanks, Ryan. We'll talk about your points in our upcoming team conference.

To claim authorship of your Wizzley articles, copy/paste the URL of your Google+ profile into the correct field in your Wizzley account settings. Then add a link to your Wizzley profile page in your settings on Google+.

I'd like to tell you more about video when I've learnt more, in hindsight my suggestion there is probably unhelpful, especially considering the lengths that you would need to go through in order to make a Vimeo and Google Vid compatible capsule..... but as I do learn more, I'll lay it all out bare on here for you because video is increasingly looking like the way forward, and if an embed is all it takes then it has to be worth looking at. 

When my site is looking pretty enough to share I'll go into more detail and provide some decent examples.

But the second suggestion, rating stars, should in theory be pretty easy to implement. Whether you allowed users to rate a page of content or stuck with writers using them to assign their own rating on a product review, those stars do seem to really draw attention to a SERPS result and an increasing number of big name sites are using them, especially when their sites are review orientated.....

Jerrico_Usher
Posts: 1210
Message
on 10/02/2012

You bring up a point I'd been meaning to ask (slightly off topic here but on topic as it concerns videos)...

Can you add functionality to embed movies from other resources than just youtuve? There are 2 that come to mind that I'd love to use- Vimeo Google video (they still have all the videos before they stopped accepting them, millions)... I can't imagine this would be hard to code and HP has done it (so see their video capsule for ideas?)... youtube is great but it's also too much at the end ith all the suggestions to see "other" videos- thats great for syndication sure, but there are times I want to use my vimeo account and post my videos to a wizzle... any thoughts Simon?


Jerrico Usher - The Grass May Be Greener On The Other Side But I Installed A Mirror Over There! :-) - Join Our Wizzler Chat Room created by the people for the people to the people
onetimeuser
Posts: 378
Message
on 10/02/2012

 

Jerrico_Usher: 10/02/2012 - 01:24 AM

You bring up a point I'd been meaning to ask (slightly off topic here but on topic as it concerns videos)...

Can you add functionality to embed movies from other resources than just youtuve? There are 2 that come to mind that I'd love to use- Vimeo Google video (they still have all the videos before they stopped accepting them, millions)... I can't imagine this would be hard to code and HP has done it (so see their video capsule for ideas?)... youtube is great but it's also too much at the end ith all the suggestions to see "other" videos- thats great for syndication sure, but there are times I want to use my vimeo account and post my videos to a wizzle... any thoughts Simon?

When I said that I should have waited a little longer before making the suggestion, it's because I wanted to collect and analyse data.

One of the major benefits of video on your page is that the 'time on page' metric could rise, people spend more time on your page.

I suspect that YouTube embeds lose a lot more traffic than embeds from less popular sites, particularly Google Video.

So one of the things that I'm going to test out is whether 'average time on page' is higher on pages with Google Video embeds than it is with YouTube embeds. Bounce rate too of course, every embed has the little logo in the bottom right hand corner..... I wonder how many people get drawn into YouTube? That place is a time sucker and I get sucked into YouTube a fair bit! 

Jerrico_Usher
Posts: 1210
Message
on 10/02/2012

yea it is... I get stuck there when I'm just looking for a vid to use in an article to bring my point home, to primer them, or just to make them stay on the page longer per capita... but what's interesting to note is just like in amazon emails upselling things (that I convert into articles) I've found youtube a great place to find out what's hot and get ideas for wizzles, I was in there one day looking for one thing and landed on something completely different and this lead into one of my popular wizzles... which wouldn't exist if I hadn't gone to youtube that day to watch Gangnam style :) frikken love that song!

Gangnam Style (great way to wake up and motivate yourself to write- I can't stay seated during this)


Jerrico Usher - The Grass May Be Greener On The Other Side But I Installed A Mirror Over There! :-) - Join Our Wizzler Chat Room created by the people for the people to the people
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