Zazzle gives it's shop keepers the option to add templates to products and thereby enable customers to more easily customize their purchases.
Templates are lines of text that show as sample text on a product, like my red poppy sticker on this page. When the customer finds an item to purchase, they can easily replace the sample text with their own information and see it on the product they intend to buy.
Personalization is what makes Zazzle popular. Zazzle wants us to add templates to everything we sell. It's part of their brand, to be the place to go to customize products.
This page has been updated to contain information about using the new design tool.