Search Engine Submission: Website Promotion: Ping Content

by humagaia

Search engine submission is the most important task in website promotion (aka 'article promotion', 'blog promotion', 'web page promotion'). Pinging is the most efficient method.

Using search engine submission for website promotion is the single most beneficial task you can undertake in search engine marketing (SEM) for free search traffic. But undertaking the task of submitting each of your web pages to each search engine is a mammoth task. Many resort to paying for services to do this. But this is not necessary, as there are free services that achieve the goal in a much more efficient manner. These are ping services, where your content achieves almost instant submittal to consumers such as search engines. There are quite a few services, so it is more efficient still to use a service that pings all major ping services. Read on to find the secret to instant recognition that your content exists.

Website Promotion

Web pages, articles, blog entries

'I am often asked....'

Don't you just hate it when a celebrity says that just before endorsing (selling) a product?

No they're never asked . They're lying!

But, I was asked recently by sciencestudent whether I had considered a Wizer on 'how to promote your articles and target them for .... wider audience'. Yes I had. But on further consideration I thought I would write about something that comes before regular promotion, and fits into the next slot after 'What is the right time to publish?'.

That is, search engine submission.

I've published - now what?
I've published - now what?

I've published - Now What?

OK we've published our page at the right time. Now all we have to do is wait for the search engines (Google) to find it and all will be hunky dory.

Is this what you think?

If it is, then think again.

Just because you write something does not mean that it has a God-given right to be found and indexed. You have to be pro-active in this game.

Who else is going to do a better job than you promoting your work?

Lack of promotion is the single most common failing in the online writing community.

The majority think that writing on a free site like Wizzley automatically gives the best chance for high search rankings. That's true: in part. 

Each of us must do our part to make it happen though.

We cannot rely on Wizzley, or HP or Squidoo, to do our work for us.

The first thing I do after publishing a web page (blog, article, web-site page) is to submit it to search engines.

Search engine submission
Search engine submission

Search Engine Submission

We've all done it, I hope. Typed those search strings into Google to find out how and where we can submit our articles so that they are indexed:

  • 'Google website submission'
  • 'add your website to Google'
  • 'Bing search engine submission'
  • 'add url'
  • 'submit url'
  • 'add your website'

Whichever search string you use will get you the information you need, won't it? You will add your URL to one or two search engines manually, or you will find a paid search engine submission service.

Whatever you do don't pay!

Website submission services are a waste of time and money. That is especially the case for those that want your money to register website with search engines of all shapes and sizes. You know the ones: 500,000 search engines and directories guaranteed submission. Yeah, right!

You may find one or two services that are free and you can submit your URL semi-automatically.

I use none of these.

I use a single service that is free, quick and easy to use. It is called Ping-o-Matic, and I use it every time I create new content, and every time I amend content.

You should, too.

Using Ping-o-Matic
Using Ping-o-Matic

Using Ping-o-Matic

There is nothing easier than using the free online URL submission service Ping-o-Matic.

It is better to use it each time you publish a piece of online content because:

  • the content is promoted to the most relevant search engines
  • it is promoted at the right time, immediately after publishing
  • it is a boring process if you decide to enter lots of URL's at one time.

All you will need to promote your content through this service is:

  • the title of your piece
  • the URL for the page

And this is where you stick them:

Ping-o-Matic Url and Title Entry

Ping-o-Matic URL entry
Ping-o-Matic URL entry

Don't worry that it says 'Blog Name' and 'Blog Home Page'.

All you need do is enter the title of your content page in 'Blog Name', and the URL in 'Blog Home Page'.

Don't worry about the 'RSS URL' either, that is for another article.

Then scroll down to 'Services to Ping'.

Services To Ping

Services to Ping
Services to Ping

Don't worry about what the services are.

Just click 'check all' and you are ready to go. Only check 'Specialized Services' for those that are relevant to your content. 

Click 'Send Pings'.

Pinging Complete

Pings complete
Pings complete

Now that was painless wasn't it!

But what have you actually done?

What does Ping-o-Matic do?
What does Ping-o-Matic do?

What Does Ping-o-Matic Actually Do?

What you have done is pinged all other relevant pinging sites.

But what is a ping in this context?

In simple terms, and in this context, a ping is an automatic notification telling subscribers when new content is posted to a website or blog. A pinging service is a conduit between a publisher and consumers. Consumers could be individuals, if they subscribe to the service, but more importantly, search engines are also consumers of pinged content.

How did you think the majority of search engine bots find new content?

By being told that it exists - by you!

Ping-o-Matic is the best consolidating service for pings. What I mean by this is that Ping-o-Matic sits above all the ping services that are listed in its services section. It distributes the information that you enter, to all the ping services:

  • Feed Burner (Google)
  • NewsGator
  • My Yahoo!
  • Blogdigger
  • Weblogalot
  • News is Free
  • Topic Exchange
  • Google Blog Search
  • Spinn3r
  • PostRank
  • SkyGrid
  • Collecta
  • Superfeedr

and the search engines pick the ping up, as they are consumers of that information. It works pretty much like RSS feeds without having to create an RSS feed. But in this case the information is not sorted into categories or submitters, it is just a string of URL's and titles, flowing through constantly.

What are the benefits of pinging?
What are the benefits of pinging?

What Are The Benefits Of Pinging?

There are several benefits to pinging your content:

  • By sending a notification when new content is published, consumers of web-copy, like search engines, don't have to poll websites checking for new content. 
  • Pinging sites create a more efficient interchange between publishers and consumers. 
  • Search engines access ping services and use the ping streams to update search indexes. Search engine indexing of your content is therefore more efficient and speedier.
  • Distribution of content is more efficient.
  • Visibility throughout the web is improved. 
  • Search engines are not the only consumer services that track pinged content. Blogging platforms, social networks, ISP's, content aggregators, web services, to name a few, all utilise ping streams to obtain up-to-the-second information about new content.

If you do not use these services through Ping-o-Matic you are missing out on the majority of opportunities to have your content seen on more than just Google.There are other games in town you know!

I guarantee you will see an increase in traffic, and a wider range of sites from which visitors arrive, when you use this service!

Updated: 03/16/2012, humagaia
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blackspanielgallery on 08/03/2015

Thanks. I found Pingomatic here and now use it for every Wizzle. It works. I have hits from sources I did not know exist. Appreciate your sharing the info.

CruiseReady on 07/03/2015

I do link Ping o Matic. Pingler is another good one. It's also a good idea to ping an article once again after you make a major revision to it. (not just minor corrections)

blackspanielgallery on 07/03/2015

I tried with 2 articles as a test to see what happens. Once I have an idea f how it does I can add my other 28.

blackspanielgallery on 07/03/2015

I have to try this. Thanks.

humagaia on 09/14/2013

Glad to have opened your eyes to another promotional opportunity.

younghopes on 09/14/2013

Interesting, i never knew that i could ping individual urls and posts on hubpages or wizzley too. I only pinned my blogger blog till now, That's great information, thanks

humagaia on 02/27/2013

Glad to have been of assistance, Frances.

FrancesSpiegel on 02/27/2013

I didn't know anything about pinging until now. So grateful for this information.

TonfaGuy on 01/28/2013

Great article - thanks.

humagaia on 11/18/2012

Ping services ping to different services. It would be wise to check which services each ping's to, in order to make sure you do not ping the same service over again. Ping expert is perfectly OK.

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