The Propaganda Machine and the Marketing Scheme

by TessaSchlesinger

by Tessa Schlesinger.If I told you that the word, ‘propaganda’ originated from the Roman Catholic Church,and it was used to spread the gospel, would you be surprised?

The Propaganda Department was a division of the Roman Curia and its purpose was to spread the gospel, in other countries would you be surprised? Would you be even more surprised to note that the word did not necessarily mean dishonest information so much as spreading information to propagate a cause?

The Father of Modern PR, Advertising, and Propaganda – Edward Bernays

So it stands to reason that both advertising and propaganda have much in common, and it is, therefore, no surprise that the modern expertise in both fields comes from the same man – Edward Bernays. Bernays, one of the most influential Americans in the 20th century, believed that group think or herd instinct (whatever you want to call it) was dangerous (he’s right – it is). So he invented a way of controlling the masses through a method of indoctrination – repeating the same information over and over again until people believed it.

Capitalism and Propaganda

Edward Bernays postulated that in order to avoid another Great Depression, people had to be convinced to continue buying even when they wanted to save money or even when they didn’t have money. That way the market would never crash. That’s how consumerism was born. Of course, now we know that line of thought created its own particular problems.

Agendas of Public Relations, Politicians, Advertising, Religion through Propaganda.

As stated at the start of this article, propaganda was originally a tool of the Vatican to spread the word that the son of a virgin was God. In the same way, Islam spreads the word that there are 72 virgins waiting for particular men. Both are propaganda, whether they be true or not. Business uses advertising to convince consumers to buy products by spreading information that may or may not be true, and politicians… Well, they just tell lies. 

Truth or Lies: The Agenda of Propaganda

Author Stuart Wilde once said that if everybody had to tell the truth for a day, Public Relations would be dead by tea time. And that’s the take which most people have on any information spread where there someone else benefits from getting the message to as many people as possible.

Ex-CNN Reporter: I Received Orders to Manipulate News on Syria and Iran Read more:
Ex-CNN reporter Amber Lyon revealed that during her work for the channel she received orders to send false news and exclude some others which the US administration did not favor with the aim to create a public opinion in favor of launching an aggression on Iran and Syria.

Myths, Lies and Downright Stupidity
We know that the scarier and more bizarre the story, the more likely it is that our bosses will give us more air time or a front-page slot. The scary story, justified or not, will get higher ratings and sell more papers. Fear sells. That's the reason for the insiders' joke about local newscasts: "If it bleeds, it leads."

How the Use of Propaganda and Indoctrination Affect People’s Behavior.

Bearing in mind that propaganda is the spread of information for a particular purpose, here are some

Iraq has weapons of mass destruction; we must go to war

Slanting news from Iran so that Americans would support a war.

It’s the end times so everybody who is not a Christian is a child of the devil.

You have to own an Apple otherwise you’re not cool.

America is the greatest country in the world.

Britney Spears says she loves Pepsi

Grains are good for you

Obviously, if people believed the above seven statements, here’s what they would do. They would be convinced by George Bush that they should go to war with George Bush. They’re be preparing to go to war with Iran. They would be attending church every Sunday and looking down on non-Christians because they would be considered evil. They would probably have more than one Apple product. They would sincerely believe that America was the greatest country in the world. They would switch to Pepsi, and they would eat more and more grains…

Why Edward Bernay’s Discovery Worked so Well

The reason all forms of propaganda work so well (be it simple advertising or something more devious), is that the human brain believes what it sees and hears over and over again. In the face of all evidence to the contrary, someone might, for instance, believe that a car is black when it was, in fact, white. That is how powerful repetition is. So every time one sits in a church service and hears the gospel, one believes it more. Every time one watches a TV ad that says a college degree will get you ahead, you’ll believe that. Everytime, the news mentions that someone doesn’t have a valid American birth certificate, you’ll believe that as well.

Very few people have the ability to prevent themselves from believing information that is constantly given to them day after day after day. In fact, one of the few ways to prevent this kind of thing happening is simply not to own a television! Yes, you got it. Television is probably about the most powerful instrument of propaganda there is.

Greed is Good; Profit is Holy

The message about capitalism has been spread for generations. Some believe that capitalism has been the economic system since mankind began. Of course, that’s not true. Capitalism is a mere 300 years old, and it was only in the 80s that the yuppies came up with the mantra that greed is good.

So as you finish reading this, ask yourself something.

Just how much of what I believe is actually true.

Updated: 05/20/2013, TessaSchlesinger
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TessaSchlesinger on 06/02/2013

Thank you Ologsingquito for clarifying that. Much appreciated. :)

ologsinquito on 06/02/2013

Hi Tess,

What you are referring to is Sacred Congregation for the Propagation of the Faith, founded hundreds of years ago. It's now called the Congregation for the Evangelization of People's and it is the missionary arm of the Catholic Church.

I do agree that there is way too much propaganda in the secular world and many people don't seem to realize this.

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