I wrote articles at Hubpages. It was a great site for writers because the search engine love that emanated from the site and attached itself to each hub, ensured the best chance for any article to get promoted in the SERPs, beyond it's merited position, in the quickest time. This changed with the Google 'Farmer' or 'Panda' update. This change was not due to the algorithm change, but rather as a result of a misguided change in the fundamental structure of Hubpages as a site.
Hubpages now no longer transfers the search engine love it gained as a site to each of the articles that are now produced. What was the change? They split the site into thousands of sub-domains: one for each writer account.
Why does this make so much difference? My evidence comes from Market Samurai - if you use this tool and have articles on Hubpages check the figures in these columns in the SEO Competition section: IC (Index Count - the number of pages on the site indexed by Google); RDD (Referring Domains - the number of unique domains that point to the site); BLD (Backlinks to the Domain).
All are relevant to all search engine ranking algorithms. Before Hubpages changed to sub-domains all three of these parameters outranked most other sites with whom an article writer would be contending - almost as good as Wikipedia. Since the change, the numbers are purely those that relate to your sub-domain - unless you promote to extraordinary lengths, all the search engine love has disappeared.
So, what about Wizzley? They do not have sub-domains. What does that mean to an article writer? Well, we get all of the search engine love for the whole Wizzley domain attached to each of the parameters mentioned above. Great you say. I'll have a bit of that - my articles will hop to the top of the SERPs in no time.
Unfortunately, the writers at Wizzley have not done enough yet to achieve the levels of search engine love that Hubpages once enjoyed.
So what do we need to do to achieve the required goal?
- Write more articles
- Promote the articles more vigorously
- Tweet every one of them that we read, and write - the most important. (And 'like' and '+' and submit them to social bookmarking sites).