Target Audience - Are you Writing for the Right Market?
@Brenda - don't, please don't narrow your target market. Just be aware of the information above and, perhaps, modify your writing slightly. I am not advocating any changes in what is written. I am only presenting the data, as it stands at this particular time. I apologise if what I have presented has misinformed you. As I noted for Sheila - demographics change - and that only occurs with a diversity of offerings (your articles).
Just be aware, akin to watching the passers-by when looking out of your shop window, what the shoppers may be looking for, in our current location. When our shop chain is opened in other locations, (new authors arriving) they may be locations on a secondary, or primary, location. The advantage of this happening is that a different demographic is generated, and more footfall arrives. If the bounce rate stays low, it can be inferred that everybody here will benefit by association.
Demographics change - your articles may be the cause of that change. Wizzley needs to be assisted in accessing both the secondary and primary markets, whilst keeping a firm foothold in the market for which it already satisfies a need. We, as writers, satisfy needs. We just need to satisfy more of them, whilst not alienating those that have been loyal to our brand.
All power to your elbow - keep writing - and thanks for your comment - it is the only way I can gauge whether I am getting my points across successfully, and to address any misconceptions and oversights.
humagaia, Feb 11, 2012