Part of content marketing is finding the right places to post. The benefit of a content marketing plan is that you build credibility so the places you post at need to help with that. You have different options available and each offer pros and cons.
A popular option is to create your own blog. This could be attached to the website or on a separate domain. When opting for blogging, you will need to follow a blogging style. This means short paragraphs and sentences, using first and second person more and making the posts more personal and friendly. Opt for paragraphs with just two or three sentences – or one where possible! – to make them easy to read and follow.
If you enjoy blogging, look out for other people’s blogs that you can guest post on. You will need to find people already working within your niche so you continue to build authority. Check out the following and quality of the blog to make sure it is worth your time – you can get an idea by checking out the comments sections to see how many people reply and whether they find the blog helpful. You should follow the blog for some time and check out the previous posts before pitching – and always read the guidelines. This helps to make sure your pitch is accepted.
When blogging isn’t your thing and you’d prefer to write articles or how-to posts, you could consider posting on article directories and revenue share sites (making your content pay you as well as build traffic). There are many popular ones but you will need to check the guidelines. Most of the sites prefer that you offer constructive and informational posts and not spammy content, which you shouldn’t do anyway! Not all will allow a link back to your own website, apart from in your author bio, which could limit your ability to promote and use the content marketing strategy to your advantage.