7. Mickey Mouse was not instant success. It looked more like a catastrophe from the very beginning. Nobody wanted to invest in Plane Crazy, inspired with historic flight across Atlantic by Charles Lindbergh. Response to second Mickey Mouse movie Gallopin' Gaucho wasn't better either. Walt decided to try one more time but with one important difference: synchronization.
Due to enormous costs Steamboat Willie was probably last chance for Disney. Luckily the talking mouse (with Walt's voice!) was instant hit and masses were more than willing to pay to see Mickey in cinema.
Disney Company was back in the saddle!
8. Another major success came with first full length animated and synchronized movie (in color of course). Snow White and seven dwarfs from 1937 is still a quality standard for all professionals in movie industry. With huge budget of two million dollars it pushed the company once again on the verge of survival but proved profitable in the first weekend after release. It earned six millions in only three days!
Snow White was first in Disney Animated Classics and a starter of now probably most profitable Disney's brand: Disney Princess.
9. Walt Disney always had new big projects in his mind. He established Mickey Mouse Club for fans in 1929 to connect kids with his characters even more. He initiated several TV shows, including one named Mickey Mose Club (surprise, surprise) who paved the road to success to numerous pop stars (ever hear about Britney Spears, Christina Aguilera or Justin Timberlake?). His biggest lifetime project was indisputably Disneyland, followed by Walt Disney World, Epcot, Euro Disney and other thematic parks made of his dreams and for kids' pleasure.