Reviews are a very important part of your local business SEO as they can improve your search engine ranking and help you connect with more potential customers. Online reviews can also make or break your business. Even if you operate an excellent business, there's no way to stop at least the occasional bad review from a customer. While doing everything you can to make your customers leave satisfied is part of the solution, it's also necessary to create a plan to handle the negative reviews when they do pop up.
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