Erroneous Keyword Data in Statistics - Keywords Showing for Wrong Pages

I have this problem on Squidoo and EzineArticles, both of which where I publish, and I've never been able to resolve the issue on either sites, but perhaps because this site seems a bit more together, and is still smaller and younger (and from my experience, more responsive at addressing problems), it could be resolved here.

I'm having a bunch of erroneous keyword data show up in my statistics.  For example, my page on chun mee green tea shows a visit from the keyword: "mahatma gandhi wallpaper"; none of these three words appear anywhere on the page's text, nor is this keyword in any way related to the page.  I suspect that this keyword somehow got mis-assigned to my page, confused with traffic to the page Mahatma Gandhi Wallpapers.

Similarly, my page on Tea - Varieties, Brands, and Buying Tips shows traffic from "tard the grumpy cat", which I suspect actually landed through the page Popular and Fun Zazzle Custom Mugs: Tard the Grumpy Cat and More.

This sort of confused data makes it really hard to determine anything.  It also shows up in Google Analytics.  For example, Google analytics shows traffic to my page Respect in Religion with the keyword "ninjago books on wizzley", which seems to be directed to the page Ninjago Reading Books for Boys.

I also don't understand why I have this problem on self-publishing platforms but not on my own domains.  I run numerous of my own domains and I just don't have this problem there.

The sources of your traffic may show your page in their side bar. It's not a problem - it's great, extra traffic.  

I don't write on Squidoo or EzineArticles so cannot comment on those platforms but some info I can get fro Hubpages may explain further what Chef is saying. On HPs one can glean which subdomains (each associated with a particular author) are responsible for visitors to an individual hub. One can also obtain details about keywords used to get to a particular hub. It is possible to determine keyword access through other subdomains to ones hubs i.e 'mahatma gandhi wallpaper" is entered in a search engine which then shows on the page of that name. Sites like Wizzley, HP and I presume Squidoo etc try to keep visitors on their site by showing 'related' articles that might be of interest to the visitor. I can only assume that, as Chef says, your article was, for a time, shown as a related article and was of sufficient interest to the visitor for them to move on to your article.

The keyword associated with the visit will have been that entered in the SE originally. You are just getting the juice second-hand - and since no further SE keyword interaction takes place between your article, the previous article and the SE it seems that the keyword is incongruous.

This scenario would not occur in your personal web presences, unless of course you incorporated a similar technique for keeping visitors on your sites.

As Chef says - be grateful for the additional traffic.

What you said about related articles makes sense, but I still don't understand how or why this is showing up this way in the analytics.  I have similar structures on my own domains but I don't see this because I'm able to break out the traffic that lands on a specific page, but on the other hand, I have each domain set up as a single unit in my analytics, not broken into different users.

If the visits are coming in through another page, then I would like to see the traffic identified as originating from within Wizzley--as referral traffic from whatever page clicked through to my page.  To me, this seems more relevant--and the keyword used to find the original Wizzley article is not as relevant.

Thinking about it, what you may be seeing is direct traffic against the odd keywords because the search engines have 'seen' the related articles, and the intro that goes with them, as an integral part of the content of your page. If the Ghandi article intro was there when the bots visited then the content associated with that article, as shown on your page, will be associated in the SE indexes with the rest of your content.

On your own domains it is less likely that you will note a 'strange' keyword because all of the content is related to a specific topic - tea, for example.