Artists are essentially entrepreneurs, not just producing original art, but also in charge of all of the business transactions involved with selling their own art work.
Before you decide to sell your art, you need to find out from an impartial source if it is actually worthy of sale.
Is your art good enough to sell?
This is a tough question to ask someone, but why should you spend your time chasing your dream if you are not ready yet.
Trying to sell your art without being prepared is frustrating at best, and very disappointing when your work won't sell.
Unless you are a master artist, you need to have a body of work to offer for sale. For a painter, I recommend a minimum of 20 paintings. If you don't have 20 paintings finished, framed, and priced, then you are not ready to sell your work. These have to be paintings that you are willing to sell, not the one you gave to your mother as a gift.
Display your art in a professional manner. If it is paintings, frame them. If it is jewelry, have stands for them. Appearance is literally everything with art. People buy what they like when they see it. Buying art is an emotional purchase.
Give the more reasons to like your work. Even if you are selling your work from your own home or online, present your pieces to the public professionally.
To sell your art work, you have to be a sales person. You don't have to be the best sales rep in the world, but you do know your work better than anyone else. Decide what you want people to know about each piece and practice saying it in front of a mirror if you are not outgoing.
Be able to answer the following questions:
People who buy art generally do so because of an emotional connection with the art. It is usually an impulse buy. With that in mind, realize that only people who connect with your piece for one reason or another will purchase.
People also like to negotiate price on art work. Be ready to negotiate by pricing your work a little higher than you actually will take for the painting. That way you can lower your price if necessary.
People like to browse art. Some browsers will come back and buy, and others will not. But they may tell their friends about you, or come back to you later. Make sure to be polite and courteous to all your customers.
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When you are selling art, it is important to realize that not all people can afford a $500 painting, but they might love your work. That is why I recommend that all artists create prints from their work to sell.
However, the prints need to be quality fine art prints, not just a digital photograph of your work. Find someone who knows what they are doing to make your fine art prints for you, then you can sell as many as you want because they are easily replicated. Or you can make limited edition art prints that will sell at a higher price.
It is a good practice to go to art shows in your area. Most of them are free to get in. Walk through the show, and look for other artists in your field. See how they display their work, what kind of prices they charge, and what price points they are offering.
Observe them and decide what you like and dislike about their presentation and style of selling. Then you can learn from them when you start selling your own work. For artists, art shows are the best place to sell because the customer can directly interact with the artist.
Comments
GuestNov 21, 2011
dustytoesOct 22, 2011