Umpqua Oats was started by two women, Mandy and Sheri, who were looking for healthy, delicious, and nutritious breakfasts for their very active families. But the key ingredient was that the breakfasts also had to be fast to make, because they were always on the run, taking kids to soccer games, and all the other places that busy moms have to run around with kids on a typical day.
I can completely related to their problem, because although my children are out of all the after school activities at this point, I myself need fast, easy to carry, nutritious meals that I want to eat for work each day. I tend to work from about 9 am to 8 pm, sometimes in my shop, and sometimes at home, and don't want to grab the wrong snack or breakfast. But if it is too complicated, I will not bother to make it. I just do not have the time.