If you're at all familiar with search engine optimization you've probably heard the terms whitehat SEO and black hat SEO tossed around. So, what are they exactly? There are many ways to perform search engine optimization and some people refer to these techniques using the hat terminology. White hat SEO is considered the most ethical and effective SEO while blackhat SEO is generally viewed as unethical and tricky SEO. There is also grayhat SEO, which just combines both practices.
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Here's a look at these two views about search engine optimization and which one is most effective to incorporate in your small business web design.