The YETI brand is well known where I live in Florida. Almost every time I leave my house I see a YETI cooler in the back of a pickup truck, or a travel cup in someone's hand. I'm sure that anyone living in a hot climate is familiar with the name.
Boaters and fishermen use the huge ice chests for offshore fishing and tournaments. But YETI makes smaller coolers too and even soft-sided insulated bags and a backpack. Honestly I didn't realize the scope of the items they offer.
YETI products are pricey and some of us have to choose a less expensive cooler. But for those who can afford these well-made products, there is a lot to choose from.