5 benefits of vechile signage in business

by RobertKeith

There are many ways to market your business, in this article we examine the benefits of tried and tested car signs.

A good signage means much more than creating a good slogan or logo imprint. Because the sign needs to be viewed, read and understood in an instant, it is important to blend elements that portray visual acuity, marketing message and demographics. Car signage has become a powerful marketing tool because more people spend time driving and many more see billboards and signage on vehicles. To be able to capture the attention of potential customers in a city like Brisbane, you need to choose an effective type of vechile signage Brisbane media.

The five main types of vehicle signage are custom painting, vehicle wraps, magnetic vehicle signs and car window graphics. The vehicle wrap is an over-sized custom sticker that is digitally imprinted using a high resolution printer and ink. A good example is the vinyl sticker which features a protective lamination designed to protect the print from abrasion and fading. The magnetic sign features custom built designs printed on flexible magnetic materials of varying sizes. High-end custom paints are often used to create error free, custom painted graphics. The vehicle lettering, on the other hand is simply the application of cut out decals or graphics.

The 5 major benefits of vehicle signage

Ability to influence potential customers - vehicle signage is much more cost effective compared to billboard signage, which typically attracts high maintenance fees and is controlled by factors like timing and placement. Through vehicle signage, you can easily turn your vehicle a mobile billboard. The vehicle will be seen by many people, many of whom are frequent travelers and these tend to be employed, middle-age persons with income and best of all potential customers.

Opportunity to create a buzz and brand awareness - It is much easier to see a vehicle signage because many people use and see car countless times every day. The level of awareness and buzz created by this form of advertising makes it easy for people to recognize and embrace a brand, especially if they see the vehicle park in the neighborhood or cross their path a couple of times.

Generates advertising cash - compared to newspaper advertising which lasts a day or so, vehicle advertising seems more timeless and is guaranteed to be seen by people of all walks of life. Vehicle signage ensures that your brand is exposed 24 hours a day, unlike television advertising which mostly targets prime time. 

Encourages positive association - Vehicle advertising has been shown to have the ingrained ability to create a positive opinion of the business being advertised. This is mostly because people hold the view that companies that advertise their products through vehicles are more successful, trustworthy and established compared to those that do not.

Ability to reach wider market – a vehicle that travels far and wide has the ability to hit tens of thousands of visual impressions per day. Research has also shown that many people who see advertising on vehicle are more inclined to find out more about the Car Signs Brisbane or brand being advertised.

Updated: 05/31/2017, RobertKeith
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