If you’re a business owner, then your days are packed. You need to manage the staff, call leads back, pay the wages, not to mention actually get some work done! So the last thing you have time for is to focus on growing your business. That’s why I’ve put together my list of 5 things that your secretary can do to grow your business, starting today!
5 Things Your Secretary Can Do To Grow Your Business
In this article you'll discover five effective tasks that your admin assistant can do in their spare time to grow your business.
Local Citations & Directories
Local citations and directories are a great way to increase your exposure in your local area. Not only are they super helpful, but they are also very easy to prepare and submit and don’t require any special training to get right.
You can find lists of citations by googling ‘local directories + yourcity’.
Basic SEO tasks
On the fundamental level SEO is all about building high quality links to your website. While doing this at the highest level requires the assistance of a professional seo company, there are many tasks that your secretary can do if trained correctly.
MOZ has a great course for Beginners SEO that you should get your assistant to read through and start implementing on your website right away.
Nothing is better than getting thousands of dollars of PR for free, simply by providing useful information to the media. Get your admin assistant to sign up on sites like SourceBottle and HARO ( Help A Reporter Out) then keep an eye on what requests come through.
On average for every 5 requests, you respond to you’ll get featured in the media once so it’s well worth the time investment.
Contacting Old Leads
Most businesses are sitting on a gold mine of potential revenue in their old leads, the trouble is that over 76% of businesses NEVER contact leads that don’t close again. That’s right, over 76% don’t follow up!
Simply get your admin to get in touch with them and offer them a discount, invite them to an event, or simply say hello and you’ll be surprised at what may happen.
Connecting On LinkedIn
If you’re in the B2B space then LinkedIn is one of the best ways you can get new business. Get your admin to go through and connect with your ideal target clients in your area, then massage them every few weeks delivering great value in the form of helpful links, industry updates or invites to events.
By implementing these 5 tips not only will you fill your secretary's time more effectively, but you’ll also grow your revenues and profits at the same time!