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9% 0 2 Sarandipity

Copywriting for Advertising

Increasing Hotel Traffic Via Direct Mail

The objective of this direct mail campaign I wrote at Ogilvy & Mather Direct was to increase suite traffic to Windsor Manor, a Welcomgroup Sheraton hotel in Bangalore.

9% 0 2 Sarandipity

Copywriting for Advertising

Sales Letter for Campari

My direct mail for the aperitif Campari made waves and was featured in the daily -'Times of India'. Here I explain how I wrote it and the logic track a sales letter should follow.

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