For those wondering about Henry and Sally cartoons associated with Mikkeller Brewery:
American freelance artist and illustrator Keith Shore created Henry and Sally characters as cartoony designs for Mikkel Borg Bjergsø's brewery.
Keith designed his first Mikkeller label in 2010, according to Denmark-based journalist Julie Søgaard in "Interview with Keith Shore, the man behind the Mikkeller beer labels," published Sep. 20, 2018, via DeMagSign, the magazine by Design Matters.
(URL @
https://magazine.designmatters.io/int...)Coincidence triggered Keith's association with Mikkeller beer. A beer "on the top shelf of a bottle shop in New Jersey" caught his attention. The difference of the beer's label "from what he had seen before on a beer" motivated Keith to contact the brewery with an offer for creation of a design for the brewery's label. The Danish craft brewery's founder, Mikkel Bjergsø, "liked Shore's artistic expression" and accepted Keith's offer, according to "Mikkeller Prints: Celebrating 10 years of Mikkeller Art," published June 21, 2023, in the News section of the Mikkeller website.
Mikkeller's first Art Director created Henry and Sally from "the very beginning" as "beloved soul mates." The characters have evolved into "Mikkeller's label mascots."
(URL @
https://www.mikkeller.com/news/celebr...)The cartoony logo presents differently according to background. Henry and Sally appear in black in light backgrounds. They are "inverted" in dark backgrounds. Mikkeller Brewery's signature colors provide contrast for Henry and Sally in colored backgrounds, according to "The Logo" on Mikkeller Brewery's "Brand Book 2025."
(URL @
https://www.mikkeller.com/brand-book-...)