Why I Don't Do Keyword Research
This is a great topic to write about. I think there's a lot of misinformation floating around out there, and I think newcomers especially can benefit from real-world stories. What it comes down to is that you can either learn a research technique that works for you, develop intuition, or commit to using a "shotgun" approach in which your quantity means you'll have plenty of successes among your misses. Still, I think you should clarity exactly what you mean by "keyword research," because there are a lot of valuable uses - finding the right way to word a title, finding those long-tail searches that no one else has found, and even just learning the way that Google thinks about how search works.
emmalarkins, Feb 15, 2012