The 1980s saw a boom in "latex" creature effects in movies. Make-up legend Dick Smith ("The Exorcist," "The Godfather") had popularized the use of liquid latex, an adhesive chemical compound that dried quickly and created a flesh-like "skin" around anything that was treated with it.
Movies like 1980's "Altered States" and 1981's "American Werewolf In London" displayed the potential uses of latex skins as a powerful, fleshy effects and creature tool. By the late 80s latex use was so widespread the appearance of it in a fantasy film became something almost unto fetish, and often unto overkill.
In the middle of this era was born the "80s rubber monster" movie subgenre. While technically most of the credit belongs to Joe Dante's 1984 film "Gremlins," it was the many copycat films that really popularized the genre. Films like "Critters," "Ghoulies," "Munchies" and "Spookies" playing in heavy rotation on pay-cable channels to wide-eyed audiences of all ages made these elastic beasts household familiars. Similarly, the third film in the original Star Wars franchise, 1983's "Return Of The Jedi" opened with a sequence filled with wiggling, rubbery, Muppet-like organisms that brought delight to the hearts of young effects enthusiasts everywhere.
The time was ripe for a mass-marketed "home" version of a rubber effects-film-type monster toy.



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