The early 1970's was a strange time. The era is perplexing to people who look back on it and try to understand what it was like; it was strange even to those of us who lived through the era as children.
The "everything can be perfect" 50s were over, the "let's challenge everything" 60s were winding down, the "if it feels good snort it" disco era was just beginning. In the middle of this came a short, strange little epoch known as the early 70s that spawned things like the Brady Bunch, The Partridge Family, The Sonny And Cher Comedy Hour and Love American Style. Everyone focuses on the garish clothes and often-silly music; who remembers what it was like for a child, from day to day?
Well, if you WERE a child in the 1970s, as I was, I can assure you we weren't worried about Watergate and Vietnam and The Exorcist, we were thinking about...toys! And what a groovy selection we had to choose from!
One line of toys that was immensely successful, beginning in the mid-60s, were those divinely decadent little divas, the "Kiddles!"
Thanks, it's fun to hear from other people who enjoyed these things as much as I do!
what a lovely write up :)
I truly loved my purple Kozmic Kiddle when i was a kid. I'm 50 now and have just bought one off ebay. It's got the sweetest face i've ever seen (besides my son's of course)
I can now understand why i adored this little thing so much
A few years ago I saw a great home-made video of a "Kiddle Konvention" in the 80s and they interviewed the designers of these things, only a couple of people came up with ALL of them! And they were so sincere--there was so much love put into them, you could tell--all I could think was how much fun it must have been to have been a part of these creative teams! (And thanks, Lisa! Ha!)
I sold most my old Kiddles on ebay, how ever I did keep my purple martian Kiddle :) If I had known I would have given you first dib :)
I remember Kiddles but not the Kozmic version. I have 2 dolls from the early '70s - Kenner Blythe, and Emerald the Enchanting Witch by Girls World. They are quirky toys that didn't quite make mainstream marketing and were discontinued within a year. Highly collectible now but they make you wonder what toy designers were smoking back then. Great article.