Along with the "friends of Barbie" line of toys Mattel had a lot of success with "Kiddles," tiny, younger, psychedelic "mini-me" versions of Barbie (see my articles on the subject for more info). As the 60's wore on and the Peter Max-inspired psychedelic wave became more common the Kiddles' attire got progressively more colorful and wilder in tone.
In 1970 Mattel introduced a new line of "hip," "now," "flower power" dolls that were half Barbie's size at 6.5" and came with their own 45 r.p.m. plastic record disc. These were the "Rock Flowers."
"Spin my record, watch me twirl!" was printed on the box cover of these small dolls' packaging but you'd be forgiven if you didn't notice this slogan right away. The artwork on the boxes of these dolls is..."busy," to say the least! In truth, the blurbs of color on the boxes look like little more than some particularly enthusiastic child has been playing with fluorescent finger paints.
The doll inside is attired in a way that is similarly eye-popping (or eye-tiring, depending on your tastes). The "Flowers" were the height of "fashion cool" at the time--or at least someone thought so! With their fringed vests, paisley dashikis, animal-skin looking go-go boots and huge, colored goggles they at least look like they're ready to audition for a Sid and Marty Kroft (Pufnstuf) Saturday morning kids' show. The colors of their clothes are an explosion of dischordant hues that would make even the Brady Kids blush.
The dolls--at least the female ones--were named after flowers: Heather, Lilac, Rosemary and Iris. Eventually a token male, the Ken-like "Doug," was thrown into the mix, seemingly at random. The Rock Flowers were definitely a girl-power operation.
The unique twist, besides the retina-burning outfits of the band, was that each doll came equipped to "dance" for her owner. Each one had a colored disc included in the package that played a song (I fear we'd be more inclined to call the Rock Flowers' music more in the "pop" than "rock" vein today), ostensibly sung by the doll pictured.
The doll also came with a small clear-plastic stand. You could place your Rock Flower disc on a turntable then put the stand over the spindle (back in the "olden days" record players had long spindles to accommodate a stack of LPs to keep the rock rollin'!). You then slipped your doll on the stand on the spindle, started the record and Heather and her friends would spin around for you along with the record.
Not, I suppose, the most amazing innovation and not even, perhaps, all that interesting but we had a lot of fun as kids turning the record up to *78 r.p.m.* (that's super fast for the younger readers) and spinning the dolls until their hair was flying!