Mattel was a powerful force in the toy market of the 1960s and 70s and continues to be successful to this day. While Hasbro and Kenner toys could be counted on for engaging games and action, Mattel more or less had the "doll" market cornered and the best their competitors could do was try to catch up.
One of their popular, and intriguing, lines was a bouncy bounty of bean-filled babies known as the "Baby Beans" dolls. These 12" dolls were cuddly, cute and charismatic, their charms were simple: they were like a favorite pillow and "blankie" in one.
How they came into existence circa 1970 and why they left remains a mystery, however, while they reigned this sleepwear-uniformed army of infants ruled the toy market.