It's really informative. I would make the following suggestions.
Because Internet readers tend to skim, you don't want to lose them in the volume of text at the beginning. You might break some of that information up:
- What Does ABS Mean? You do this in the first paragraph but you could use keywords and text to title and subtitle the section to grab interest.
- Why Is ABS A Good Investment? You answer this in the next couple of paragraphs where you explain why ABS is needed.
- Why ABS is an Important Safety Feature You answer this in your summary paragraph with the "in a nutshell" reference.
You could also add a bit more so that you hit the linear fast readers who won't read dense paragraphs and also explain why people don't consider ABS. Your argument is that ABS is needed and valuable and I'm wondering why people don't automatically buy it.
- You could add a paragraph in there that lists reasons why people don't buy the ABS system.
- Add a list paragraph on the top reasons to buy one.
- Add a quiz test of some kind on what you have to do if you have them and if you don't.
- See if you can find braking distance graphic maybe from a gov site that puts it in the public domain. :)
- You could even list car manufacturers who are known to have superior ABS systems.
Finally, this is like a mini-new car guide. So if you have the expertise, you could do a few more pages on different subjects and interlink them, then add them together in a page where you feature each one with a summary paragraph. :)
Just some ideas. I found this very helpful.