2uesday: 09/01/2012 - 04:39 AM
When I feature Amazon products I tend to trust that the person reading my page is a savvy shopper. They know what they are looking for they just need help with finding it. The chances are when they do not buy after clicking through Amazon they have gone away to do some more research. The skill I need to acquire is to turn those I direct to the product into buyers; still working on that.
Jerrico:
Exactly, they may not get enough information on the product page- an experience that happens all too often on amazon. This is why I think making an article both informative, potent, useful, drive to buy through informing them about the ins and outs of a product, pros and cons, etc... is good. Your page should be THAT informative page, it works incahoots with amazon, informative page + Amazon product page = sale potential.
If your page is only designed to send them to amazon but doesn't inform them complete about the product it's missing the major component this potential buyer may need to buy it. Many pages have nothing to go back to (i.e. the source that took them to amazon was a teleporter pod not a web page).
They may go to amazon and not buy but they may return to YOUR article to learn more before moving on, people are lazy and will go to the easiest source of information- if that's one or two hops back to your page, there you go.
2uesday: 09/01/2012 - 04:39 AM
I can often tell from my keywords list on stats. page that they come to my page after searching for a product or for help with an idea. Often I fail to make a sale so I am not great at that. I want to enjoy putting my pages together so the images from Amazon help to create that look.
Jerrico:
That's how you do it, some people are just tire kickers/browsers, others WON'T make a buying decision without ENOUGH information to convince them this is a good use of resources/money.
2uesday: 09/01/2012 - 04:39 AM
Jerrico and Ryan and many others here have the experience of selling from their pages so their methods with Amazon products must work. I would guess that it is a skill they have worked at and perfected.
Jerrico:
It's definitely an art form, a skill set to develop. On Wizzley this is not so hard, the hard part is finding good niches, writing well about them/informative, and being patient enough to wait for your skill set to develop. Learning from others is key in this type of thing, I learned a lot looking at others pages, adopting what looks like it's working, then testing it- if it doesn't try something else, or add something else- I've heard of sites generating 12% more revenue ongoing just by changing the background color of their site!
You never know what's going to drive people to buy really because it changes like the trends, but there are some core elements that once learned will help you develop pages that always appeal to buyers and information seekers alike (or both the same person) and that's just learning to build pages that people like, that look good, feel good, inform, and give them resources (ads).
One thing I know can happen with Amazon and that is when someone comes to visit your page; then clicks through to the Amazon item featured and then goes on to buy something totally unrelated and you benefit from it. I have seen it mentioned in forums and witnessed it myself a couple of times. It is a pity that the cookie duration on there does not work for longer to give you credit for items that they purchase at a later date. I would make sales if it did.
Jerrico
I believe if they click the "view on amazon" button the cookie lasts longer because of their shopping cart. The other product phenomenon that happens is often exclusively how you make sales. I've had months on hubpages where amazon sales were so bizarre I couldn't figure out how they happened. On my "why the quarters and dimes have ridges" article I sold 5 Kawasaki motorcycle engine parts, a distributor, carburetor, and a few other things.
I couldn't figure out how that remotely related to the "coin collection" in my ad on amazon- then it hit me, when your an avid amazon shopper they keep track of your activity and email you all kinds of up-sells, but this also affects the experience when they click an ad through your wizzle.
Let's say they click the ad for coin collection and go to amazon, amazon will try to sell them whatever they seemed to need before but didn't buy, the customer may switch gears because of this up-selling that happens all over every page ("people who bought this looked at:" or "People who bought___ also bought" and "_ + _ is often purchased together").
This leads a lot of people who were going to buy something but didn't and still wanted to but forgot to become reminded and will buy before they forget again... the beauty of this, however is that YOUR upsell from your site, could just be brewing until they buy it- they may have become distracted and bought something else only to come back in a few days from some other page and see the product you were telling them about and they forgot to buy- see how it works?
So my job isn't just to get them TO amazon to buy item X, it's simply to push them there at all... I know if they go there for that product they are CURIOUS about, they may buy it sure, but chances are they may buy something else entirely. Say a big screen HDTV?
There are a lot of things psychologically to develop about how customers think, act, trends, how seasons affect sales and so on... you'll get there, just don't lose your ambitious spirit to develop and learn as many do and quit- usually before the big money starts ah pourin in.
From what I see your doing great so far.
Jerrico
