Create topic New topics

Forum

Chatter away, friends!  

Amazon prices

 
wrapitup4me
Posts: 46
Message
on 08/31/2012

In order to make my sales pages informative I search around the web for information on artists who designed the pieces I offer for sale or the manufacturer, etc. In this activity I have just discovered something disturbing. I have found that some pieces offered on amazon are offered at a significantly higher price than on the external site on which the piece originated.

That means that if someone takes the trouble to open the website for the company (by googling it because you do not get there via amazon) they will find the product at a significantly lower price. This particular company website is not part of viglink or I just would have offered it from viglink.

I am thinking of not offering the product for sale at all as I don't feel right offering it at so much more money. What do you think?

Simon
Admin
Posts: 620
Message
on 08/31/2012

Out of curiosity: can you give us examples of those products?

Personally, I trust in Amazon. I like their services a lot. Anyway, it's up to the buyer, whether to buy from Amazon or not. If they find lower prices elsewhere, it's still up to them. In some cases, I was aware of buying from Amazon at a higher price than from some other *dubious* sales website.


An expert is a man who has made all the mistakes which can be made, in a narrow field.
Niels Bohr (1885-1962)
BrendaReeves
Posts: 845
Message
on 08/31/2012

I shop Amazon a lot. I am aware of prices and most of their prices can't be beat.


Brenda Reeves
wrapitup4me
Posts: 46
Message
on 08/31/2012

I found something where the price difference is about 30%. That is huge!!  I just figured out I can get it through CJ - so I think I'll do that.

AngelaJohnson
Posts: 21
Message
on 08/31/2012

Many people like to go through Amazon because they can buy so many different things from the same company and not have to go from one web site to another.  Amazon also has a good reputation.  I list products on my pages that are from Amazon because it is so easy.  I figure it's up to the reader to find the best price.


[IMG]http://i57.tinypic.com/1sfq1l.jpg[/IMG]
Digby_Adams
Posts: 698
Message
on 08/31/2012

This will probably seem very cynical to you, but the only reason I write online is to make money. So I would either not mention the other websites, find another way to encourage people to buy the item on Amazon, or find some other product to feature. But either way, I don't lose too much sleep over stuff like this. The internet is so competitive there will probably always be somewhere selling a product cheaper. What is true one day on pricing, could be false the next day - so usually I don't even mention a specific price.

onetimeuser
Posts: 378
Message
on 08/31/2012

Prices on Amazon change all the time, up, down, up, down. Your capsules, which are dynamic, will display those price changes almost instantly. Amazon is constantly running server updates.

I've tracked the price of an iPhone 4 for one day in the run up to Xmas and seen it change every ten minutes for the whole day. 

It's about supply and demand. I once sold a 2008 beatrice potter calender in July 2008 for $120, I'd purchased it for $2 in a 'we are getting rid of calenders and diaries' sale. 

It was the only one on Amazon, I could charge what I like.

If you have two retailers selling 'Gadget X', they have to compete on price to be the best value. If Retailer X is the cheapest then he will sell many many more than Retailer Y, all other factors remaining constant (e.g. retailer feedback). 

When Retailer X sells out of stock, Retailer Y will have a little monopoly on Amazon and whack there prices right back up to RRP or maybe even more. Until Retailer X gets more stock Retailer Y has to lower his prices again to compete.

All you need to do is write about and recommend the product. Leave it to Amazon retailers to battle it out with each other, they know what they are doing. Let the customer be as savvy or as blase as they wish. Some consumers think that they are too cool to try and save a few dollars..... others have prime memberships or rewards cards such as CruiseMiles and will have a vested interest in spending a little bit extra on Amazon.... sometimes it's as simple as trust in their comprehensive and consistent consumer protection policies.

If you do want to try and help your consumer get the best deal that they can, then consider displaying an Amazon and eBay capsule side-by-side..... that's a simple price compare. Google will also like you more for doing so, as you are no longer a doorway page.

Jerrico_Usher
Posts: 1210
Message
on 08/31/2012

Man Ryan what books ARE you buying on that site? I ran several of my computer books (wordpress bible etc...) it found them but not buying, I ran some music business books (college but reg book) everything you ever wanted to know about the music business, what type of books are you looking for?

as to amazon this is my god of marketing potential there- I stack most of my hopes on amazon sales and some adsense *chump change for now*, they have the images (for pictures/ads) and the products under one roof, why complicate things? I never put competing ads up other than eBay/amazon but now eBay sucks so it's just amazon.


Jerrico Usher - The Grass May Be Greener On The Other Side But I Installed A Mirror Over There! :-) - Join Our Wizzler Chat Room created by the people for the people to the people
2uesday
Posts: 321
Message
on 09/01/2012

When I feature Amazon products I tend to trust that the person reading my page is a savvy shopper. They know what they are looking for they just need help with finding it.  The chances are when they do not buy after clicking through Amazon they have gone away to do some more research.  The skill I need to acquire is to turn those I direct to the product into buyers; still working on that.

However I am not able to drive people to buy, because I know I cannot do that. I hope that I am guiding people to products they want to buy. I do offer VigLink alternatives as text links to the Amazon products. I think it improves the range of choice I am offering them. However the product subjects I write on are different, as I prefer to feature things people need at certain times of their life.

I can often tell from my keywords list on stats. page that they come to my page after searching for a product or for help with an idea. Often I fail to make a sale so I am not great at that. I want to enjoy putting my pages together so the images from Amazon help to create that look.  

Jerrico and Ryan and many others here have the experience of selling from their pages so their methods with Amazon products must work. I would guess that it is a skill they have worked at and  perfected.

One thing I know can happen with Amazon and that is when someone comes to visit your page; then clicks through to the Amazon item featured and then goes on to buy something totally unrelated and you benefit from it. I have seen it mentioned in forums and witnessed it myself a couple of times. It is a pity that the cookie duration on there does not work for longer to give you credit for items that they purchase at a later date. I would make sales if it did.

Jerrico_Usher
Posts: 1210
Message
on 09/01/2012

 

2uesday: 09/01/2012 - 04:39 AM

When I feature Amazon products I tend to trust that the person reading my page is a savvy shopper. They know what they are looking for they just need help with finding it.  The chances are when they do not buy after clicking through Amazon they have gone away to do some more research.  The skill I need to acquire is to turn those I direct to the product into buyers; still working on that.

Jerrico:

Exactly, they may not get enough information on the product page- an experience that happens all too often on amazon. This is why I think making an article both informative, potent, useful, drive to buy through informing them about the ins and outs of a product, pros and cons, etc... is good. Your page should be THAT informative page, it works incahoots with amazon, informative page + Amazon product page = sale potential.

If your page is only designed to send them to amazon but doesn't inform them complete about the product it's missing the major component this potential buyer may need to buy it. Many pages have nothing to go back to (i.e. the source that took them to amazon was a teleporter pod not a web page).

They may go to amazon and not buy but they may return to YOUR article to learn more before moving on, people are lazy and will go to the easiest source of information- if that's one or two hops back to your page, there you go.

2uesday: 09/01/2012 - 04:39 AM

I can often tell from my keywords list on stats. page that they come to my page after searching for a product or for help with an idea. Often I fail to make a sale so I am not great at that. I want to enjoy putting my pages together so the images from Amazon help to create that look.  

Jerrico:

That's how you do it, some people are just tire kickers/browsers, others WON'T make a buying decision without ENOUGH information to convince them this is a good use of resources/money. 

2uesday: 09/01/2012 - 04:39 AM

Jerrico and Ryan and many others here have the experience of selling from their pages so their methods with Amazon products must work. I would guess that it is a skill they have worked at and  perfected.

Jerrico:

It's definitely an art form, a skill set to develop. On Wizzley this is not so hard, the hard part is finding good niches, writing well about them/informative, and being patient enough to wait for your skill set to develop. Learning from others is key in this type of thing, I learned a lot looking at others pages, adopting what looks like it's working, then testing it- if it doesn't try something else, or add something else- I've heard of sites generating 12% more revenue ongoing just by changing the background color of their site!

You never know what's going to drive people to buy really because it changes like the trends, but there are some core elements that once learned will help you develop pages that always appeal to buyers and information seekers alike (or both the same person) and that's just learning to build pages that people like, that look good, feel good, inform, and give them resources (ads).

One thing I know can happen with Amazon and that is when someone comes to visit your page; then clicks through to the Amazon item featured and then goes on to buy something totally unrelated and you benefit from it. I have seen it mentioned in forums and witnessed it myself a couple of times. It is a pity that the cookie duration on there does not work for longer to give you credit for items that they purchase at a later date. I would make sales if it did.

Jerrico

I believe if they click the "view on amazon" button the cookie lasts longer because of their shopping cart. The other product phenomenon that happens is often exclusively how you make sales. I've had months on hubpages where amazon sales were so bizarre I couldn't figure out how they happened. On my "why the quarters and dimes have ridges" article I sold 5 Kawasaki motorcycle engine parts, a distributor, carburetor, and a few other things.

I couldn't figure out how that remotely related to the "coin collection" in my ad on amazon- then it hit me, when your an avid amazon shopper they keep track of your activity and email you all kinds of up-sells, but this also affects the experience when they click an ad through your wizzle.

Let's say they click the ad for coin collection and go to amazon, amazon will try to sell them whatever they seemed to need before but didn't buy, the customer may switch gears because of this up-selling that happens all over every page ("people who bought this looked at:" or "People who bought___ also bought" and "_ + _ is often purchased together").

This leads a lot of people who were going to buy something but didn't and still wanted to but forgot to become reminded and will buy before they forget again... the beauty of this, however is that YOUR upsell from your site, could just be brewing until they buy it- they may have become distracted and bought something else only to come back in a few days from some other page and see the product you were telling them about and they forgot to buy- see how it works?

So my job isn't just to get them TO amazon to buy item X, it's simply to push them there at all... I know if they go there for that product they are CURIOUS about, they may buy it sure, but chances are they may buy something else entirely. Say a big screen HDTV?

There are a lot of things psychologically to develop about how customers think, act, trends, how seasons affect sales and so on... you'll get there, just don't lose your ambitious spirit to develop and learn as many do and quit- usually before the big money starts ah pourin in.

From what I see your doing great so far.

Jerrico


Jerrico Usher - The Grass May Be Greener On The Other Side But I Installed A Mirror Over There! :-) - Join Our Wizzler Chat Room created by the people for the people to the people
lakeerieartists
Posts: 769
Message
on 09/01/2012

Not everyone shops for price.  There are other issues.

For instance, Amazon offers prime membership which means you don't have to pay for shipping.  You can get a lot of things at the same time from one place.  They often do have the best price.  They have a lot of product information.  However, there are some things that they do not carry.

I think if you want to sell more, then you need to be specific about what you are offering, expect people to buy, and realize that you need a lot of focused traffic to get enough sales to make a significant income.  But at heart, sales is providing a customer with what they want.  So you need to provide enough answers to your readers, but also encourage them to click through for more information.  I say those exact words on many of my pages, "click through the link for more information or specifications, or sale prices".  People will do that which takes you one step closer to a sale.


Paula Atwell (aka lakeerieartists) is the owner of an online art gallery, Lake Erie Artists Gallery and a freelance writer
lakeerieartists
Posts: 769
Message
on 09/01/2012

 

Jerrico_Usher: 08/31/2012 - 10:51 PM

Man Ryan what books ARE you buying on that site? I ran several of my computer books (wordpress bible etc...) it found them but not buying, I ran some music business books (college but reg book) everything you ever wanted to know about the music business, what type of books are you looking for?

as to amazon this is my god of marketing potential there- I stack most of my hopes on amazon sales and some adsense *chump change for now*, they have the images (for pictures/ads) and the products under one roof, why complicate things? I never put competing ads up other than eBay/amazon but now eBay sucks so it's just amazon.

Ebay does not suck if you know what to sell from Ebay.  I look for unique items that would be very difficult to find anywhere else.


Paula Atwell (aka lakeerieartists) is the owner of an online art gallery, Lake Erie Artists Gallery and a freelance writer
Jerrico_Usher
Posts: 1210
Message
on 09/02/2012

You don't get it Lake, eBay sucks BECAUSE you can't sell anything from your ads, you get a straigh .03-.12 cents for a sale, even 100-300, 20k.00 sales only give you a cheap dime at best, they keep the rest- now tell me why I would risk losing a real customer that pays a commission on the sale to offer eBay products that pay at 3rd world rates?

As far as finding products to promote eBay is a lot like amazon with a dynamic element but what's the point of promoting products you don't generate real revenue from? eBay in my opinion is an idiot, they have no real marketing sense or they are just plain selfish.

Jerrico


Jerrico Usher - The Grass May Be Greener On The Other Side But I Installed A Mirror Over There! :-) - Join Our Wizzler Chat Room created by the people for the people to the people
Loading ...
Error!