interesting... I don't know much about chikita but I don't depend at all on adsense earnings anyway, this late in the game and this new a site, I don't think I have the traffic to earn from adsense, and you can actually do much better on amazon and other modules than adsense really- you can put more "ads" in longer articles if you have the words to back them (50-100 words per ad requirement for example), and the adsense textual ads are ignored a lot anyway, your amazon ads can double as pictures, as landscape aesthetics, and they are not the same humdrum stuff people are used to seeing really, they have so many options and you can fully embed them in your article without even looking like ads...
What would you rather see, a product placement ad (guy in movie holding a pepsi can) or a commercial ad for pepsi on an article? With embedable ads you can make every one feel like product placement (seamless to a great extent) which is a better user reader experience and blends into the scenery like shrubbery or a roach coach truck at a court house :)
It comes down to emotional response your article provokes by informing them enough to make a buying decision (but without "selling" them on it, just informing), the pictures/amazon modules feel like pilliars or pictures but if the information provokes their emotional side they will "want" and thus "see" the ads as a portal to fulfilling a desire to buy something you provoked, textuals are ok but like a newspaper b&w ad compared to the colorful ads in the sunday paper we enjoy even though we know they are ads- because it's fun to see what's selling out there right?
My money is on amazon, zazzle, (to a tiny degree so far, all posters) and ebay clicks (cause no product shares are given the SOB's ... ehum....
When traffic is high I still bank on the actual product ads (amazon etc...) over adsense...
So I'm not too worried about either really, it's nice that they bring in some Ad CENTS for the moment but I check amazon more than anything else...
Jerrico
off to bed...3:05 am, even the cats are passed out. (since they sleep all day you'd think they'd be energetic at night right?)