Hi, I signed up for Chitika and I have a couple of questions about the reports. There are 4 columns: Date, Impressions, Impressions/Clicks eCPM and Impressions/Clicks Revenue. There is also a total at the bottom of each of the columns. I do not understand what they mean. I tried looking around the Chitika site and I couldn't find an explanation so I was hoping someone here could help me.
On each date there are a certain number of impressions. I am assuming an impression is when someone views a page.
On the next column "Impressions/Clicks eCPM" there are two days that have a dollar amount. One day is 47 cents and the other one is 82 cents. The rest of the days have a zero amount. The total at the bottom of that column is 17 cents. Would that be the average of all of the days?
The next column, "Impressions/Clicks Revenue" has 2 cents on both of the rows that correspond with the 47 cents and 82 cents mentioned above. All of the other days are zeros. The total at the bottom is 4 cents. I get that one.
I just don't understand exactly what all of this means and how it is figured.
Thanks for any help.