Ok...just when I feel like I've got it all figured out, I recognize just how much I still have to learn.
When I use the Adwords Keyword Tool, as I've done successfully for the past year, there are times when apostrophes can make all the difference.
Just using a totally random example..............
Holidays are the best, so let's take Valentine's Day...
Adwords will not show the apostrophe. Instead, you will see the following:
valentines for idiots
valentine s for idiots
What the heck do I do with that? The one with the space would be where the apostrophe comes into play, correct? So even if a url can't have an apostrophe, if the one with the space had little competition with intitle, inurl, etc. research, would your wizzley title use the word valentine's for idiots or, which would look crazy, valentine s for idiots.
I guess I'm not sure how relevant the intitle research is...with the space or with an apostrophe.
Can someone please tell me, when I find a great keyword that has a space, then an s, how to do keyword research on it, how to handle it in the url and what to put in a Wizzley title? Or....are these secrets of the gurus? thanks, pros...Robin