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Module CTR question

 
Sheri_Oz
Posts: 439
Message
on 08/16/2012

I am so far only using Amazon for sales. I was checking my module clicks only occassionally as there were still very few. Suddenly in the past couple of weeks, clicks on modules have increased so I checked more often. I compare these with clicks shown on my Amazon affiliate account. I understand that I share these with Wizzley so I don't expect to see an exact correspondance between the module CTR on my wizzley account and the clicks on my Amazon account.

However, given the activity on my module clicks for the past two weeks, I was surprised by the low number of clicks for the corresponding period on my Amazon account. Then suddenly overnight there was a large increase in clicks on my modules (about 14 - for me that's huge), yet my Amazon account showed no difference whatsoever.

Furthermore, my Amazon affiliate clicks are "other" clicks rather than "product" clicks.

Can someone help me understand this?

Thanks.


lobobrandon
Posts: 534
Message
on 08/17/2012

Just replying as I want to follow this topic. I've got the same problem :) 


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nightowl
Admin
Posts: 519
Message
on 08/17/2012

We're displaying klicks/views for the last 7 , 30 and 90 days per module. The first number are the klicks, and the number behind the "/" are the views.

If you set up tracking correctly, and select the same time period for your "Tracking ID" reports on Amazon, these numbers should more or less match.

I just compared my stats with Amazon's, and they were pretty much in agreement. The only thing that is not very conclusive is the Link-Type report, due to the way we connect to Amazon's API. Simon could explain the technicalities better, but I don't think it is crucial information anyway.

Also, keep in mind that Amazon's reporting usually lags one day behind. So if you were seeing activity on Wizzley today it wouldn't show up until the next day.


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Jerrico_Usher
Posts: 1210
Message
on 08/17/2012

my clicks never correspond with amazon, I showed 23 clicks this month on amazon and a lot more showing as clicks to amazon mods in the counter but not showing up on amazon itself (in my acct). I assumed the clicks were counting all clicks for yours and my impressions but chef said it's only showing our impressions- if that's the case there's a whole lot of missing clicks on amazon compared to reported on wz...

I use the module clicks page as a borometer for when to check my accounts for potential income, but following the numbers I don't see an accurate count (many more showing on wz than actualized even after a month's passed on amazon. I don't think it's a big deal though, I'm only worried about actual sales :) (no need to explain/figure it out for me, just commenting my observations.

J-

p.s. Hi Nightowl, long time no see :)


Jerrico Usher - The Grass May Be Greener On The Other Side But I Installed A Mirror Over There! :-) - Join Our Wizzler Chat Room created by the people for the people to the people
humagaia
Posts: 652
Message
on 08/17/2012

I never (or at least hardly ever) look at how many clicks I am getting from wherever. I suppose I should in order to see when a change, or a new sales page, has an effect. I am only interested in the number of sales.

That said, in this case, I would have expected the numbers to be reversed - more clicks showing on Amazon than on the modules statistics page (even if you only have Amazon sales pages on Wizzley).

Why? - because once on Amazon people browse and each page they view is registered as a click I believe (if not I am getting a hell of a lot of clicks on Amazon that do not relate to the number of views that my pages have).

A small inconsistency might also be shown if you use the Wizzley Amazon carousel widget - which does not show clickthrough rates (I believe).

So, all in all, the discrepancy you are seeing between Wizzley stats and Amazon stats does not seem to stack up according to my understanding (and perceived actuality) - even if there is a days delay in Amazon stats.

Weird science!!!!!! The disappearing clicks - who's eating them?


Jerrico_Usher
Posts: 1210
Message
on 08/17/2012

exactly, it's like false hope Yell

I just adjusted to looking for red and green fonts and when a lot of green saturates the page I go look, the brain can remember where the last state was even if you just scanned for colors, and you get an intuition feeling when it shifts, you also feel if it shifts green or red (money or broke lol)... It's not a fool proof system but it works for now... Chaz my amazon clicks are usually low but sales used to always be a few steps behind, it's strange to see 23 clicks and only 2 sales.

Maybe when I dust off my brain (I'm in tutorial video hell for day job) I'll do a line by line count vs Amazon, but really until sales start flooding in it's a moot point. Seeing that there is a new click motivates you to go look at amazon, that's where the real numbers are so who cares if the two don't match up :) would be nice if they did but it's not a big deal.


Jerrico Usher - The Grass May Be Greener On The Other Side But I Installed A Mirror Over There! :-) - Join Our Wizzler Chat Room created by the people for the people to the people
2uesday
Posts: 321
Message
on 08/17/2012

Thank you Sheri, for raising this as I have been puzzled about the different figures and thought it might just be my stats.  

I have been trying to work out a way of checking what is happening as I too have this problem. My best effort and matching the tally is further down*  this post. 

At first I thought it might be the difference in when the timing at Amazon rolled over but the differences are now too large for that to be the case. 

I did wonder if it was to do with how I had set up VigLink, but even then I cannot make sense of the gap I am seeing. 

I did think it might be something to do with the cookies not being tracked by Amazon but I have no way of knowing if that is a possibility. Even if the conversion of sales to clicks ratio was low you would expect the clicks to show up on Amazon. 

My clicks in Amazon are showing up as other clicks - not product link clicks but not sure what they usually show up as. I cannot remember checking that before and BTW the H/Pages (on separate tracker id) are also showing up as that too. 

* If I look at the Wizzley (Amazon) - green - 30 day clicks figures on here there are more than 100 while on Amazon there are less than a third of that (from 23 unique visitors) . I use the 30 days to give a quote as I thought a larger sample of stats. would be better.  

Is a cookie monster eating my Amazon visits between here and there? 

Ragtimelil
Posts: 825
Message
on 08/17/2012

I have the same question. I now have well over 100 clicks here and only 9 showing up on Amazon. I have nothing showing up on VigLink and 15 on Adsense.


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Ragtimelil
Posts: 825
Message
on 08/17/2012

forgot to click the box.


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nightowl
Admin
Posts: 519
Message
on 08/17/2012

 

humagaia: 08/17/2012 - 05:02 AM


That said, in this case, I would have expected the numbers to be reversed - more clicks showing on Amazon than on the modules statistics page (even if you only have Amazon sales pages on Wizzley).

Why? - because once on Amazon people browse and each page they view is registered as a click I believe (if not I am getting a hell of a lot of clicks on Amazon that do not relate to the number of views that my pages have).

We can only track clicks on Wizzley, not clicks or pageviews on Amazon's site. But if you have a lot of active referrals, some of those clicks could be attributed to your impression share of their modules.

  

Jerrico_Usher: 08/17/2012 - 05:26 AM

Chaz my amazon clicks are usually low but sales used to always be a few steps behind, it's strange to see 23 clicks and only 2 sales.

 

Jerrico, 2 sales from 23 clicks indicates a conversion rate of about 8.7%. Although it might be a bit premature to draw conclusions, this is not a shabby number at all.

 

Simon would be better equipped to explain discrepancies between our and Amazon's stats reporting. There are several factors which could be skewing the stats, which doesn't necessarily indicate a problem of sorts. Simon is on a well deserved break this week, so that'll have to wait.

We thought it would still be useful to have the module stats to help us see which products are working well within our articles, and which modules could be optimized.

I'm not discounting your concerns, but unless you'd give us access to your A'zon accounts or send detailed screenshots (Not recommended. PM only, if ever!) it's very difficult to check individual concerns.


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2uesday
Posts: 321
Message
on 08/23/2012

I am going to give this a bit longer, then I think I will have to attempt to capture screen shots to send to Wizzley.

It could be something that makes is making it more difficult to see the connection between the figures, now that we have VigLink. Something is not working right and I suspect it is at the Amazon end of things. But I would need to rule out that I had not misunderstood something before contacting them. 

I have a sea of green on the module clicks page and no sales at the Amazon end and not that many Amazon clicks by comparison. Even if Amazon had changed the cookie duration or people are over-riding it in their settings I think the click-thros would show there. I am not good at the' techno' so am struggling to understand this.

 

lobobrandon
Posts: 534
Message
on 08/23/2012

2uesday you're not alone, I have the same problem and I'm guessing that even though on Amazon most of us only have US sales (You know what I mean); but, on wizzley the module clicks may be registering from people all over the world.

Could that be it? Just an assumption


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2uesday
Posts: 321
Message
on 08/23/2012

Now that is something that I had not thought of. I was trying to work out if at some point my testing out VigLink on the setting to over-ride already affiliated links might be the cause. You can see that I am finding it confusing trying to compare the different ideas. 

If you are right then I am thinking, would offering an alternative link to the product on UK Amazon work for me through VigLink? I always seem to have the - 'more questions than answers problem' and not just on this topic.

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