New question about multiple accounts

I posted this 12 hours ago on an old forum thread and didn't get any answer so I'm making a new topic. I hope the fact I didn't get any answer was only because nobody saw it and not because it is not worthy of being answered. (Did I pass my quota on questions to the forum? )

I have missed a few questions because I was without computer for a while.

Anyway, #1: PayPal is irrelevant to your Wizzley account(s), since we don't pay you. For everything else, you can use the same PayPal account, or have a personal and a business account on PayPal. However you like it.

#2: I think, most people wouldn't know how to answer this, because most people do their online biz under one identity, and that's what they use for all their social media campaigns.

As your questioning already indicates, having multiple online personalities can be a very complicated thing. I don't think it's worth it. Doing all the necessary SM work for only one ID is already so much work.

But you can handle it any way you want (and have time for). There are no hard and fast rules.

Thank you for asking this, Sheri, as I've been pondering it too.  I've seen a few of them around Wizzley.   Do you mind if I add my own query to the list please?  

How useful are these different usernames, in terms of SEO and potential sales?

For example, would a search engine prioritize an article on, say, buying giraffes, if the writer was called GetYourQualityGiraffesHere rather than boring Jo Harrington?

(I'm not selling giraffes by the way.)

The most important SEO-word for the future (which is now!) is context.

Google values more and more the personal authority behind the content. They know everything about our online activities, and the more authority we accumulate under our real name (or, strongest online ID), the better off we will be.

JoHarrington is well-known for her series of topics, which all fit together, somehow. A few sales/product pages here and there won't make any difference to her authority. She can promote her gaming/spiritual/gay rights articles to her circle of fans, and thereby increase her prominence in SERPs. (And she can leave her unrelated product reviews to get found by the general search engine crowd.)

Google looks for real-name content producers, who have a strong showing within the context of their overall work. 

• Lots of social sharing (by others within the same context) adds to the author's authority
• Lots of high-quality backlinks add to the author's authority
• Lots of sharing and conversations (by the author) on FB, Twitter, and mainly Google+ and YouTube (Google properties) add to the author's authority

So, as you can see, ONE real name for all content is the most powerful way to build authority.

Sure, you can build your little niche sites under another ID. Selling pink tutus under a user name "pink tutu" won't gain you much authority, though. It's like going to the circus and gawk at the 'bearded lady'. She may sell a bunch of tickets, for a while, but nobody knows who she really is, and nobody will remember her next week.

We should ask ourselves: what do I want to be my online ID? If not simply my real name and a personal picture, then what else can represent me as close as possible to the real thing?

And then do everything in our power to gain authority for our identity.

If we want to have 2 IDs, we'll have to do twice the work, or neglect one of our IDs.

Ok, that's a relief.  I didn't really want to have more than one ID, but I'm always very aware that I have a lot to learn.  The questions are worth asking.

Thank you for a very clear answer.

Thanks for your thoughtful response, Achim, and I'm glad you chimed in with your question Jo. However, one of my questions remains unanswered and it is important to me - there is a reason why "Sheri Oz" has to remain highly professional - I do have the hippos toys article but that comes directly out of my safari articles which are directly related to my professional activities. "Christmas gifts" would not be and that line, even if I don't promote them on my facebook and such could affect my authority as a sex trauma therapist. My opinion.

Therefore it is important to me to have another online identity not connected with my real self. So I want to know how other people in this situation - and I know there are some well-known authors who have other accounts under other nicknames and they do not reveal their other identities in general. But do others behind the scenes know their identities?  Do they write comments as one ID to writer who know them in the main ID without the other knowing who they really are?

I would truly like to know how others handle this situation - without regard to the amount of work involved which I understand is great. How do they handle it "personally" and how does it feel to them to write anonymously when others know them in another name?

Considering the fact that you would be able to add a relauthor tag irrespective of your username, I tend to wonder whether it would have a big impact on your articles. Achim, do you think it would affect Google rankings (Since it's google+ rel author) in any way? 

Or is it going to be your brand that isn't remembered by people? 

Brandon - I may not really understand your question.  :(  However, I wouldn't think in terms of "rel-tags" and other technical trickery. I would think in terms of real life situations:

Who are you?

How do you present yourself in real life?

What part of your real life do you want to show up online as a representation of your online endeavors?

Be real, be honest, be transparent, be communicative.

Make sure you present all these parts in a professional manner in your various online profiles, and Google will put it all together by drawing your data from all sources, especially their own (Google+, YouTube, etc.). 

Ok never mind :) I was actually in the middle of a movie when I typed it out so wasn't clear. But, you did answer my question :D