Create topic New topics

Forum

Help me, please!  

Where to add Links in Your Wizzles

 
AbbyFitz
Posts: 374
Message
on 12/04/2013

Hello all!

I'm working on a page, and I've come across a question.

I don't have a problem linking others' pages to mine. In fact, I do it often. I usually do it at the middle or the end. In the page I'm working on now, I could add a link in the first paragraph.

What do ya'll think? Am I throwing away traffic, or should I put the link down lower?


Tolovaj
Posts: 156
Message
on 12/04/2013

Relevant link is always good, no matter where you put it. If you loose some traffic because people will click on your link, your CTR will be better and this can be very beneficial for your rankings.

Better rankings mean more traffic and again - more clicks.

I have written articles with intention to boost other articles, but in some cases supporting articles outperformed the main ones simply because search engines look at them as more relevant to the keywords I was targeting. Very possible reason: more relevant links.


We love Fairy Tales
AbbyFitz
Posts: 374
Message
on 12/04/2013

Thank you. My first instinct was to put it in. However, I've read other people's tutorials and they said never to put an outside link to something else because it was a traffic drain. I wasn't sure which was right.

 


chefkeem
Admin
Posts: 3394
Message
on 12/04/2013

A good article should offer a complete solution to a reader's quest. If there is any worthwhile, additional information, you can link to it at appropriate places in mid-text, or at the end of the page.

That's the basic premise. After all, you want to keep your reader on your page - from start to finish. If your reader clicks away too soon, Google may think he lost interest (= your article is no good). That has a negative effect on your page/author rank (high bounce rate).

Most authors place early links only because they're afraid the reader won't scroll down and see their ads. A better solution would be to write an exciting article.

Others want to create backlinks to their lenses and hubs. However, those are worthless and counterproductive. Google knows that it's you who creates those backlinks. How should your own backlinks attest to your authority?

So, don't send your visitors away. Lasso them in, tie 'em down, delight them ... and then let them go with a call to action (link) as useful as your article.


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
AbbyFitz
Posts: 374
Message
on 12/04/2013

Thank you chef!


Loading ...
Error!