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Old AdSense Block Back On Top

 
chefkeem
Admin
Posts: 3394
Message
on 01/31/2012

Our 2-day testing of the smaller AdSense block on top of a page resulted in a 50% drop of the CTR. No need to test that one any further, right? We restored the old settings.

Make sure you write great page descriptions and bold introductions, and your readers will want to read more despite the initial ad block.  


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
Lissie
Posts: 76
Message
on 01/31/2012

Do you recommend having an initial text module , before the Table of Contents module? I'm thinking its wise for those of us who tend to think of sub-heading based on keywords LOL 


Check out my blog at Passive Income Online
chefkeem
Admin
Posts: 3394
Message
on 01/31/2012

Actually, I always put my TOC module (IF I use one) at the end of my pages. And I never start with a big picture. That way, there's always a good chunk of (optimized) content above the fold. 


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
WillApse
Posts: 4
Message
on 01/31/2012

Might be a risky strategy given Google's 'above the fold' algo update. Also, when I first looked at Wizzley that big ad block nearly dissuaded me from joining. 

How about allowing (or even forcing) a small picture next to the summary? It might be enough to keep those people who would otherwise click away immediately from doing so. It might even save a few 'block this site' clicks from Chrome users.

TerriRexson
Posts: 175
Message
on 02/01/2012

Yes, I noticed that! 

Do you think the large white space to the right of the ad block and the large amounts of whitespace between the ads are helping?

Elsewhere I see an adsense block with three ads that goes across the full width of the content. This packs in almost as much advertizing but doesn't take up so much vertical space. 

I have no idea if google cares about vertical space, but it's possible that people do!

 


katiem2
Posts: 1044
Message
on 02/01/2012

Thanks Chef will do


Janet21
Posts: 298
Message
on 02/01/2012

 

TerriRexson: 01. Feb 2012, 02:40

 

Elsewhere I see an adsense block with three ads that goes across the full width of the content. This packs in almost as much advertizing but doesn't take up so much vertical space. 

 

I am curious about that, too.  Chef, did you guys test out this ad block style; three ads across the full width?

chefkeem
Admin
Posts: 3394
Message
on 02/01/2012

I promise we will be testing at least one other format for our ad block on top of the page. Thing is, Google provides only a few set choices for AdSense-sharing sites like ours. Check them out here: https://support.google.com/adsense/bin/answer.py?hl=en&utm_medium=link&utm_campaign=ww-ww-et-asfe_&utm_source=aso&answer=185665

Yes, we could apply for custom sizes, but those could be used for only ONE AdSense account. Squidoo does it like that: first they keep all the AdSense revenue, and then they distribute it to lensmasters. As you all know - our system is different. That's why we can't use custom sizes, e.g. 3 instead of 4 ads.

We can only provide space for ad blocks, and Google determines how many ads they will show.

But, as I said, we keep working on it.  Smile


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
TerriRexson
Posts: 175
Message
on 02/01/2012

I'm sure you'll keep tweaking to perfection!

I can tell the big ad blocks are back already Smile

 


Jimmie
Posts: 338
Message
on 02/01/2012

I agree. I had several dead days Adsense wise. And suddenly it came back! Horray!

lakeerieartists
Posts: 769
Message
on 02/02/2012

Yes, my revenue has jumped in the last day or so.


Paula Atwell (aka lakeerieartists) is the owner of an online art gallery, Lake Erie Artists Gallery and a freelance writer
Digby_Adams
Posts: 698
Message
on 02/02/2012

I think if you reduced the white space between everything it would really help. Because we can't nest the capsules. I have to use the Space capsule to keep everything in place. Even at one pixel, that creates a lot of white space. Even without the Space capsule, when I use a Text Capsule instead, there's a large white gap.

(I'm glad to have the big ad block back as well. I'm sure we can find a layout that looks good on all screen sizes.)

chefkeem
Admin
Posts: 3394
Message
on 02/02/2012

The big ad block is only visible when you're logged out because logged-in members wouldn't and shouldn't click on the ads, anyway. In other words - external visitors see the big block, and logged-in members see the smaller, single ad.

I'm not really sure what you want us to do about the "white space between everything", Digby. It may be more a matter of properly designing your word count, and using our module tools for a nice layout creation.

Any specific ideas?


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
Digby_Adams
Posts: 698
Message
on 02/02/2012

No, I keep playing with the modules and the text and the image size. It's probably just a matter of personal preference. As long as the Wizzles make $$$, I should just chill and keep writing.

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