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Are we just "selling", or are we "providing a solution"?

 
chefkeem
Admin
Posts: 3394
Message
on 07/25/2011

I think these are good questions to ask ourselves, whenever we create a wizzle with ads.

  • Have we identified our readers' problems?
  • Do we provide a solution with our content and ads?
  • Or do we just write articles and then hope that our readers can use any of our advertised products?

More on this topic in this excellent post on Problogger.


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
Jimmie
Posts: 338
Message
on 07/25/2011

I saw this post and liked it too, Chef. I think that writing to solve a problem leads your reader to thank you rather than feel used. 

chefkeem
Admin
Posts: 3394
Message
on 07/25/2011

Absolutely, Jimmie. I often find myself so wrapped up in my article topic--what *I* want to write about--that I forget about the actual needs of my potential readers.


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
mandeesears
Posts: 120
Message
on 07/25/2011

Really good article. Paula and AJ taught me this early on. I *try* to make sure I am answering a question or helping to solve a problem when I write. Works most of the time... but I can get caught up and lose sight of that at times too. 

Thanks for the link Chef.

 

 


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