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Tips on "freshness" and "updating" - from the horse's mouth

 
chefkeem
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Posts: 3394
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on 10/01/2012

Watch this 3-minute video by Matt Cutts:

http://www.youtube.com/watch?v=o4hH4ZQ_19k&feature=plcp


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
Simon
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Posts: 620
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on 10/01/2012

Really interesting! To sum up: forget about updating the content of your articles, unless you are writing about breaking news or maybe about latest fashion. Evergreen don't need no updates and won't profit from any.


An expert is a man who has made all the mistakes which can be made, in a narrow field.
Niels Bohr (1885-1962)
chefkeem
Admin
Posts: 3394
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on 10/01/2012

Exactly. Unless you have newsworthy updates for a newsworthy article, don't bother. 


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
onetimeuser
Posts: 378
Message
on 10/01/2012

Certain niches do age quickly, gadgets primarily.

A 2011 article on smartphones will be redundant by 2013, laptops get repackaged and released with new model numbers every 6 months.... etc. 

Can only really think of consumer electronics as an addition to news, pretty much everything else can be considered pretty evergreen!

Recipes for example, can't see any reason why anybody would ever need to edit a recipe unless they look at it and see a way to improve the page.

Thanks for the video share, I've been discussing it with an associate and it confirm our suspicions...

lobobrandon
Posts: 534
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on 10/01/2012

Hmm I tend to disagree a bit with the don't update evergreen content. Some of my articles that are evergreen on the other site do better when updated. But, I'm off to check the video out now,


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HollieT
Posts: 379
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on 10/01/2012

LB, over at HP writers have been updating since the idle feature was introduced, traffic there has started to completely crash, which, admittedly could be due to a number of factors, but it was interesting to hear Mat Cutts describe it as a "pitfall" to add a few new words or a new byline to content which did not need to be updated.  

lobobrandon
Posts: 534
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on 10/01/2012

Yup, he's the boss :) Just listened to what he had to say. 


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JoHarrington
Posts: 1816
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on 10/01/2012

Oh Google.  It's a good job that I'm neither paranoid nor think I'm the centre of their universe.

I've spent most of this evening up-dating old articles.  Admittedly because they were written when I was even more of a noob and therefore were full of schoolgirl errors.

Google's timing is spot on, as ever.

 

:p


chefkeem
Admin
Posts: 3394
Message
on 10/01/2012

I don't think this is about NOT updating articles, if you think you have something interesting to add - even if they're evergreen articles.

I think it's about not putting too much value (in terms of ranking improvements) on updates per se, unless the article topic requires frequent, updated content.

You know, like on Squidoo, you could upgrade your internal ranking by adding a few words and republishing the page. (Doesn't work all that well anymore, these days.) But that had nothing to do with your SERP rankings.

Simply put: Google loves fresh content, when the topic is such that the readers would expect to find the latest news, or findings, or whatever has changed since the page was first published.

Updating content on evergreen pages, however, does not count that much toward your rankings, even though Google has nothing against it. 


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
janderson99
Posts: 25
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on 10/01/2012

What about the SERPS - generally the more recent articles appear at the top.

Jerrico_Usher
Posts: 1210
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on 10/02/2012

I try to write my articles so the only updating they need is possibly the products as better ones come out etc... and comments... can someone define an "evergreen" article for me, I've heard the term but never thought to look it up- I'm assuming it means an article that can organically stand on it's own because it's well built, concise, and informative (and timeless). Is this it?


Jerrico Usher - The Grass May Be Greener On The Other Side But I Installed A Mirror Over There! :-) - Join Our Wizzler Chat Room created by the people for the people to the people
lobobrandon
Posts: 534
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on 10/02/2012

Jerrico, evergreen is something that doesn't change with time. Let's say you're writing an article a guide on decorating Christmas trees, that's not going to change in the years to come. You may just come up with a few new ideas etc. But, basically it's evergreen. 


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Jerrico_Usher
Posts: 1210
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on 10/02/2012

Ah! that makes sense... so I did know what it was, just never really officially connected the definition with the concept. Everygreen all the way baby!


Jerrico Usher - The Grass May Be Greener On The Other Side But I Installed A Mirror Over There! :-) - Join Our Wizzler Chat Room created by the people for the people to the people
lobobrandon
Posts: 534
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on 10/02/2012

Haha I'm glad that silly example cleared the point


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humagaia
Posts: 652
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on 10/02/2012

Christmas trees (and their decorations) are only evergreen before they are cut down. After that they cannot stand on their own merit.


Jerrico_Usher
Posts: 1210
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on 10/02/2012

So an evergreen article would be a tree still planted in the ground, alive, and covered in decorations? :)


Jerrico Usher - The Grass May Be Greener On The Other Side But I Installed A Mirror Over There! :-) - Join Our Wizzler Chat Room created by the people for the people to the people
lobobrandon
Posts: 534
Message
on 10/02/2012

 

humagaia: 10/02/2012 - 03:03 AM

Christmas trees (and their decorations) are only evergreen before they are cut down. After that they cannot stand on their own merit.

:P I'm glad that Jerrico got the point, I only wanted to explain it to him


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Jerrico_Usher
Posts: 1210
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on 10/02/2012

Thanks Lobobrandon :)

whew... I've been publishing 2-4 wizzles a day for the last several days- it's taking a lot out of me!  but they are freshly written wizzles (not migrations)... I absolutely love building wizzles from scratch, migrating is ok, but it takes the fun out.

Also Amazon has been steadily putting amazing ideas in my in box (their upsells)... I think I've created 30 wizzles based specifically on products from amazon- I have to stop myself from reading those mails until I catch up- I can't help but make more! ahhhhh.

Jerrico


Jerrico Usher - The Grass May Be Greener On The Other Side But I Installed A Mirror Over There! :-) - Join Our Wizzler Chat Room created by the people for the people to the people
lobobrandon
Posts: 534
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on 10/02/2012

I've been really busy lately and haven't written any for a long time. Just got a few clients that I write for so busy on that during the day whenever I'm off from University :)


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Jerrico_Usher
Posts: 1210
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on 10/02/2012

I feel you there, I have to write 2 articles a day for my boss, a few from the content mill to generate some extra money (you write they pay you biweekly for all you do), and by the time I get to Wizzley I'm way tired of writing... I negotiated with my boss to let me just write the full 10 articles a week on monday and spend the rest of the week (for that time) writing wizzles... so here I am..

I'm in a race to have the most Wizzley articles published, it may take me a year but I think I can do it- (this is my motivation not money- money is next years motivation, when I have a viable published article portfolio live...)... this of course requires that each article be absolutely perfect because I don't ever want to touch an article twice other than to leave a reply to a comment haha.


Jerrico Usher - The Grass May Be Greener On The Other Side But I Installed A Mirror Over There! :-) - Join Our Wizzler Chat Room created by the people for the people to the people
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