Ian Lurie's blog, Conversation Marketing, published a very interesting post on Holiday Shopping today.
Here's an excerpt:
Know the (Overall) Best Shopping Days Online
Experts expect the following to be the biggest online shopping dates of the 2012 holiday season (ranked by total revenue):
- Monday, November 26 (Cyber Monday)
- Monday, December 3
- Monday, December 10 (Green Monday)
- Tuesday, November 27
- Tuesday, December 4
- Monday, December 17 (Free Shipping Day)
- Tuesday, December 11
- Friday, November 30
- Thursday, December 6
- Thursday, December 13
Most people have heard of Black Friday (the Friday after Thanksgiving) and Cyber Monday (the following Monday), but Green Monday and Free Shipping Day are two powerful, albeit less renowned, sales dates.
Green Monday is two Mondays before Christmas. eBay named it in 2007 because they noticed significant sales spikes on their site that day.
Free Shipping Day is the last day most online retailers will guarantee that their shipments will reach customers’ doorsteps by Christmas Day.
Read the full post with tons of more tips - mainly for online retailers and email marketers, but in part also interesting for us authors - HERE!