Google Alternative: SEO, Backlinking And All That Bull

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LakeErieArtists asked me a while back if I would write a few articles about search engines other than Google. This is the first of those articles. It is about an alternative to Google that I would like to see, rather than one that already exists. I am going to outline the features that would make it the best search engine, for me. But is it all bull?

There are many global and local search engines that you can use. There are big ones, small ones, some the size of Neptune. None though equal the global coverage of the Big G. The search engines that could be classed as alternatives rely on personal preference rather than corporate might. Those that I would consider to rival the G Force are:

• Bing
• Yahoo!
• Baidu
• Yandex

The last two are included because they have huge following in their respective home countries, Baidu from China (with a billion internet users), and Yandex from Russia (with half a billion). These two are entering the global search engine marketplace with English versions, but they still have a long way to go.

Bing and Yahoo! have found it necessary to join forces in some aspects to try to eat away at G-man. This is becoming partially successful, in that the percentage of search engine traffic that they are getting is rising slowly, whilst the land of G is being eroded.

And so we come to the present day.

This morning (10^th March 2012 - so as to establish that my rights to this idea began before anyone else), I received a notification that PamelaNRed recommended a hub, sorry about that Wizzley (that gives me the best segway so - if you want to write at Wizzley:

), that she found to be hilarious [SEO Tips Absolutely No One Needs To KEYWORDS know, by Eric Newland]. You should read it too, if you want to have a laugh(but not now. Wait until after you have finished reading this, as you could otherwise miss the best bit.) I read it. I giggled inside my head. I commented. I tried to be funny also - in my comment - probably unsuccessfully. And I added at the end that perhaps we should club together to make a spoof Google - SPOOGLE. I was not serious about it, then.

But it got me thunking (sic.). I do thunk occasionally, or at least I have been known to thunk. And that thunking went something like this:

• GBS caused whole industries for SEO, keyword research, back-linking and all that BS.

That was my thunking.

I had breakfast, thunking all the while. It was becoming a habit - must attend TA.

And this is where I'm thunking at now. Starting from scratch.

Time for a level playing field - unless you are Yeovil Town (ancient British football humour there).

All this is NOT what we want.

What we want is well-written content that:

• Does all the things that we cannot be bothered to do (research, sales pitch articles)

That is NOT what we get.

How do we get this Utopian alternative to Gaudi?

Bottoms up. Oops, Freudian slip, I mean 'bottom up'.

We start from the position we want to be in.

• Level playing field
  Whether a page has been around for years or a few minutes (recency) should not impart any positive or negative relevance. The only criterion that should be of interest is whether it is relevant (to the individual).
  Whether it has 20 billion back-links or none cannot determine relevance.
  Whether or not a particular keyword sequence appears cannot determine relevance.
• User generated relevance
  It is only the searcher that can determine if the content fulfils their need, not another website (backlinks), nor the fact that an irrelevant result has been placed in front of them (bounce rate).
  Each page should be rated by the searcher for relevance - your vote counts!
  Each searcher could be rated for the relevance of their ratings.
  If you are worried about privacy, all this kind of data is already held by Gsnooper, somewhere. 
• Semantic alternatives (we decide what meaning we meant).
  Instead of placing connotations on the meaning of an entered keyword search by an algorithm, we should be asked which alternative meaning we had in mind. The keyword database should be used for this.
  Once this has been established, then the most relevant keyword alternatives should be presented and all those we deem to be relevant should be used in the database search. Any user generated relevance should be used to determine the order in which the results are presented.

Clker
All pictures in this articles were reproduced from clker, a free picture resource

The following words and phrases deserve explanation:

• Big G = 'Google' alternative
• G Force = alternative to 'Google' 

• G-man = different 'Google'

• G = alternate Google
• Gmopoly (pronounced gee'mopoly) = a Google monopoly
• G+ = Google future

• G- = Google past
• G Plan = Google plan

• SPOOGLE = not Google
• God = Google as a deity
• Golem = Google as a monster

• GBS = Google BS
• Gloze = Google flattery
• Googlemonster = differentiated 'Google'
• Gila (monster) = poisonous Google

• Ginderella = oppressed Google

• K & R = the ugly sisters Keyword and Research
• G-authority = Google authority
• TA = Thunking Anonymous
• 'Go' = Google platform
• Gserps = Google results pages
• Gsnooper = Google personalized information (see adchoices)
• Googlings = Google employees
• Gaudi = Google Gothic