Breast cancer now strikes an estimated 396,000 women a year in the United States alone, according to the website Breastcancer.org.
A large number products, decorated with pink ribbons, are being marketed to these women and to their loved ones. Associating the color pink with breast cancer is designed to raise awareness of this disease that has taken far too many lives.
However, many people are offended at the thought that all this pink hasn't brought us closer to a cure. Breast cancer is still a leading killer of women.
Most gifts designed specifically for breast cancer patients are either pink or they display a pink ribbon, the international symbol of this disease. But not everybody likes pink.
So here are some alternative non-pink gifts for breast cancer patients.
Flickr photo by Justin Ried