1. Blog gets fresh content.
Search engines love that. If you ever heard anything useful about authority on the web (and the web is all about the authority, content only comes second), you already know blogs with frequent updates rank higher than blogs with similar authority but without fresh content. The owner of the blog should be always happy when somebody offers free original content although I wouldn't recommend to accept every offer.
Sometimes a blogger just can't refresh his/her blog for some reason (life happens, you know) and few guest posts can help to keep the positions and steady traffic. If content is good (and possibly related with other content on the blog), owner should use it to interlink guest posts with already existing posts.
2. A guest post is a promotion for guest blogger.
It brings him/her fresh eyes from already established blog in (hopefully) related niche, what of course means new visitors for his/her blog. Even if the number of new visitors is not significant, a guest blogger gets backlinks and they bring authority. Authority on the web always translates in higher ranking positions.
3. Guest blogging is essentially an interaction between real people.
This can (not always, but sometimes) result in more cooperation on- and off-line. We all know interaction between real human beings is something search engines (check first point about fresh content and check second point about authority) should eventually reward.
What is your experience in guest blogging?
Thanks, dustytoes, for sharing your experience with us. I have a mixed feeling about guest blogging, some of my posts did really well, but some were simply lost due the unreliability of the owners. I think it's the best to focus on your own work and using guest blogging only on top quality sites with reputable owners.
I did some blogging on a site related to Squidoo. Once a week I had to turn in an article, but it took too much time away from my work, and really didn't do me much good, from what I could see. BUT, it did teach me a lot about writing well and SEO. That experience was something I needed to become a better writer on my own sites.
I have never had a guest blogger write for me. Your insight here is a valuable reference.
You are right, ologsinquito. Guest blogging gives you opportunity to meet new people, make new connections and widen your horizons. I have few bad experiences but still highly recommend it!
I have no experience in guest blogging. But it's a really good idea that can help the blog owner, while also allowing you to promote your own blog at the same time.
Getting the feeling about the blog where you want to publish your guest post is essential. Thanks for your visit, aingham69 and good luck to you too!
There are some really great tips for guest blogging there. I've done it in the past and it helped my website soar. I'm currently working through a list of places that accept guest posts, reading the blogs to get a feel for them and working on pitches. I've had a few offers for my blogs but it's clear that some have no idea what the blog is even about!
Good luck with your blogging, Tolovaj.
I hope you'll find interesting opportunities, JohnnyKnox. Thanks for stopping by!
Great tips and advice. Haven't tried guest blogging yet but I will certainly keep your tips in mind.
It looks you have everything covered, WordChazer;) I agree, updating is the way to go!
Tolovaj, as a time-poor writer, I really appreciate this post. I have accepted many posts for my blog from a site set up just to provide that, and what's more the writers can be persuaded to pay for the privilege of having their work on my blog. In turn I have new readers. I also provide guest posts to a business site's blog under a pseudonym, so I understand both sides. I'll agree, some posts work and others just don't. That said if anyone writes about words, language, grammar or writing, they are warmly invited to take a look and see what they think to my blog. It needs updating, after all ;-)