The term "business coach" most likely comes from the world of sports. However, you may agree that today's knowledge-work, even in a non-business setting, does not have much to do with sports.
Sports is very much about actions. Business performance is less about actions and more about aligned action. Aligned action happens when a person's intentions, strategies, tactics and even emotions and energies are harmonized. Such actions are effortless yet potent.
A teacher, a coach or a guide helps a person come in touch with her deepest essence which then drives her thinking, feeling and acting, often unlocking her latent energies towards effortless action. Throughout this article, I have used the terms "coach" and "teacher" interchangeably.








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