Vintage Postcard Artists with 10 Examples of Easter Cards

by Tolovaj

How did vintage postcard artists approach the theme of Easter? Did they prefer religious or more commercial themes? Which style dominated their art?

Easter is the greatest Christian holiday. Despite a limited set of themes, everybody celebrates it a bit differently. Vintage postcard artists were no exception. Some created Easter cards more traditionally, others in a more modern, playful way. We will go through 10 antique postcard artists who roughly lived and created in the same era for very similar markets. They were all influenced by the same artistic movements. Still, their works differ tremendously.

It's not our intention to analyze vintage greeting cards for Easter. Let's just say we are simply offering a general view of the offer at that time. So here they are - 10 vintage postcard artists with Easter greetings.

1. Germaine Bouret (1907-1953)

We have already met the artist from France in the article about Easter symbols. Germane Bouret is known for her whimsical, even naughty children's characters, which are still cute without being cheesy. Her career started very early. She started seriously drawing at thirteen and won a national competition being only eighteen years old. All of Germaine's work was inspired by happy childhood memories shared with her twin brother Marcel, who was also an artist. They even collaborated on several projects.

Old Easter card by Germaine Bouret

2. Frances Brundage (1854-1932)

Frances Brundage is another postcard artist we are already familiar with. She was among the most productive postcard artists with hundreds of published designs. Like most postcard artists, she loved to draw children characterized by plump red cheeks and dreamy eyes, reminding us of cherubs. She also illustrated picture books and collaborated with her husband Will. It's interesting to note she wasn't valued in her homeland, the USA, until she achieved success in Germany.

Easter greeting card by Frances Brundage

3. Gertrud Caspari (1873-1943)

Gertrud Caspari was a German artist who also focused on kids and scenes from childhood in her works. She is credited as an 'inventor' of the so-called Caspari style. Her illustrations are characterized by bold edges and large areas of single-shaded colors, reminding us of coloring pages. Caspari style is still very popular among kids' illustrators. Gertrud's early years were marked by disease, making her stay in bed for several years. That's very likely the reason she started seriously drawing.

Happy Easter card by Gertrud Caspari

4. Vincenzo Castelli (1884-1942)

Vincenzo Castelli is a bit of a mystery. We know he illustrated picture books and designed posters but can't find a lot of additional info about his life and work. To make things even harder, an artist with the same name lived about one century before. Anyway, we clearly see he portrayed children in tranquil scenery (in this case with a lamb on the meadow), and, according to the greeting on the card, Castelli's work was sold outside of Italy too.

Easter picture card by Vincenzo Castelli

5. Ellen Clapsaddle (1865-1934)

Ellen Hattie Clapsaddle was undoubtedly the most successful postcard artist in history. Flowers, eggs, chicken, and playful kids with curly hair were her favorite elements for Easter greeting cards. Despite her success with over three thousand credited designs, Ellen Clapsaddle lost everything (including her health and ability to earn) during World War I, which she experienced in Germany, where the top-quality printers were located.

Antique Easter postcard by Ellen Clapsaddle

6. Pauline Ebner (1873-1949)

Pauline Ebner was an illustrator and postcard designer from Austria. Information about her life is very scarce, but we can compare her Easter card with designs by her contemporaries. Children are her popular choice, but we can also notice she loved simple graphic solutions with clear lines and large monochromatic areas, similar to Gertrud Caspari's. If you like her work, here are more Easter cards by Ebner.

Vintage Easter greeting card by Pauline Ebner

7. Achille Mauzan (1883-1952)

Achille Lucien Mauzan shared the story of many artists being almost unknown in France, where he was born, but quite successful in Italy and especially in Argentina. While he was a painter, illustrator, and sculptor, his true legacy lies in posters and postcards, both characterized by vivid colors and humor. While most people today have never heard of Mauzan, his originals offered at auctions frequently achieve prices over one or more thousand dollars.

Old Easter postcard by Achille Mauzan

8. Clara Miller Burd (1873-1933)

The primary profession of this American artist was a stained glass designer. Clara Miller Burd studied in New York and Paris. She designed about two hundred (!) windows and murals in churches across the eastern coast of the USA. Today, she is best known for her illustrations for books and magazines. As we can see, she also created picture postcards.

Vintage Easter picture card by Clara Miller Burd

9. Jenny Nystrom (1854-1946)

Jenny Eugenia Nystrom was the most successful Swedish illustrator of her time. She loved to portray characters from Scandinavian folklore, creating a link between traditional and modern perceptions of holidays, as we can see on her Easter postcard. Most people never heard about Easter witches, mischievous characters who supposedly fly on broomsticks to Blakulla (an island where witches meet the devil) on Good Friday and return on Easter Eve. Easter in Sweden is often composed of elements we are more familiar with from other holidays. There are Easter eggs, home visits of masked characters who demand candy like at Halloween, an Easter tree, similar to a Christmas tree, etc.

If you enjoy this Swedish (and Finnish) tradition, here are a few more Easter witches postcards.

Easter witch card by Jenny Nystrom

10. Samuel Schmucker (1879-1921)

While Samuel Loren Schmucker created Easter greetings with bunnies and eggs like everybody else, he also designed postcards with more fantastic illustrations. His 'Flower Babes' is a perfect example of using pagan elements (flowers, young girls) in modern Easter postcards. By the way, virtually all of his 'babes' and 'girls' are drawn after the same model - Katharine Rice, who was his wife and muse.

Easter card by Samuel Schmucker

Ourn presentation of vintage Easter cards is over. Now is your turn!

Updated: 02/21/2025, Tolovaj
 
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Which style is the most resonant with you?

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Tolovaj 21 days ago

I agree with you about Nystrom. Can't say much about Schmucker. His life was marked by polio, which probably made great impact on his perception of life. We should also know that today's 'scary' could be understood 'humorous' not so long ago. His creations are definitely worth exploring.

DerdriuMarriner 22 days ago

Thank you for your comments below, in answer to my previous observation and question.

Nystrom generally concentrating on dwarves can be considered as Swedish cultural-heritage components even as the poetic and prose Eddas, which I regularly consult, count quite a dwarf-ly crowd among their characters ;-D!

Schmucker is enchanting and unsettling in his heads installed within Easter lilies.
But might his art muster some scary elements elsewhere?

Tolovaj 24 days ago

I don't think Nazism has anything to do with her success. Brundage wasn't accepted in the USA because publishers preferred Clapsaddle (with way more stronger connections in Germany) and Humphrey, both already neing established as trademarks. Brundage was accepted by publishers in England and Germany where the top quality printing was at the time, and it was a logical step that buyers accepted her work because European publishers dominated the USA market as well.

Tolovaj 24 days ago

Not really. Jenny Nystrom is best known by her dwarfs, but I decided to use her Easter witches because they are so different than other 'usual' designs. Otherwise, Nystrom's work doesn't differ so much. If I would have to point at one artist only, that would be Samuel Schmucker.

DerdriuMarriner 26 days ago

The last sentence to your second subheading, Frances Brundage, amazes me. That sentence avers that "she wasn't valued in her homeland, the USA, until she achieved success in Germany."

Her lifespan (Oct. 31, 1854-Jan. 27, 1932) correlates with the ascendancy of Prussian militarism and the invasion of Austrian nazism.

Is there a German artistic trend that impressed Unitedstatesians such that it influenced their imaging Frances Brundage more lucratively, more respectfully?

DerdriuMarriner 28 days ago

Thank you for your comment below, in answer to my previous observation and question.

Nine styles are equally resonant even as Bouret assumes an imperceptible lead.

The tenth style bears such a thematic difference from the others. Can you guess which one? It's number 9, Jenny Nystrom.

The Nystrom image is unsettling in the way that two of three witches look directly at the viewer! It's unexpected even as it is so effectively implemented.

Was Nystrom known for working such unsettling elements of Swedish culture into her art?

Tolovaj 28 days ago

Maybe, but I don't think you need French blood to enjoy Bouret's designs;)

DerdriuMarriner 29 days ago

Thank you for your comment below, in answer to my previous observation and question.

The Germaine Bouret design also appeals to me.

Your account of the egg-ly appearances assured by "religion, magic, natural cycles, and plain child's play" appeals to me too. It clears the confusion that I couldn't cross through and beyond 'cause I considered only one cause, not four ;-D!

Bouret style is most resonant with me -- peut-être un tout petit peu parce que je suis d'ascendance française, non? ;-D -- even as the other designs invite me to imagine their origins and their relevance.

Tolovaj on 02/22/2025

Interesting observation! Eggs, falling from the bell, somehow being produced inside, by pure boy's action, are artist's idea to fuse religion, magic, natural cycles, and plain child's play in one image. I believe she created a spectacular Easter postcard. You simply can't look at it an not feel a thing, right?

DerdriuMarriner on 02/22/2025

That first in-text image of the bell-ringing boy (with the double meaning of getting reprimanded) with the two prank-responding girls charms me.

But where do the eggs come from?

May all the eggs hatch like those from which the three chicks move around the petit minou mignon, petite minette mignone ("little [male] kitty charming," "little [female] kitty charming" literally) sentients!

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